Brandwave

Frank Risk Management vs Rothbury Insurance Brokers:Which is more popular in New Zealand?

In October 2026, Frank Risk Management had more branded searches than Rothbury Insurance Brokers among Hamilton insurance brokers in New Zealand. Frank Risk Management had about 60 branded searches, while Rothbury Insurance Brokers had 30. Frank Risk Management made up 18.8% of all Hamilton insurance broker searches we track, and Rothbury Insurance Brokers accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about Hamilton insurance brokers, Rothbury Insurance Brokers appeared in all three answers and Frank Risk Management in two. Rothbury Insurance Brokers was mentioned before Frank Risk Management in every answer.

Among Hamilton insurance brokers in New Zealand in October 2026

Who do people search for more?

Frank Risk Management, about 2 searches for every 1 for Rothbury Insurance Brokers

Frank Risk Management 60 searchesRothbury Insurance Brokers 30 searches

Who does AI mention more?

Rothbury Insurance Brokers, mentioned in every answer we collected

Rothbury Insurance Brokers in 3 of 3Frank Risk Management in 2 of 3

Who does AI recommend more?

Rothbury Insurance Brokers, named ahead of Frank Risk Management in every answer

Rothbury Insurance Brokers first in 3Frank Risk Management never first

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Top Hamilton insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rothbury Insurance Brokers appeared in all three answers. Frank Risk Management was mentioned in two out of three: in two of the three ChatGPT answers. Rothbury Insurance Brokers was listed before Frank Risk Management in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rothbury Insurance Brokers1st
  2. Gallagher Insurance2nd
  3. Frank Risk Management3rd
  4. Greenlight Insurance Brokers4th
  5. LifeCovered4th
  6. ICIB BROKERWEB–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton insurance brokers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Frank Risk Management or Rothbury Insurance Brokers more popular in search?

This chart shows how often people search Google for Frank Risk Management and Rothbury Insurance Brokers by name. Each line represents a brand's share of searches for all six Hamilton insurance brokers we track, month by month, from searches in New Zealand.

Frank Risk Management and Rothbury Insurance Brokers among Hamilton insurance brokers in New Zealand, by month

Share of searches by month for Frank Risk Management, Rothbury Insurance Brokers. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsuranceFrank Risk ManagementICIB BROKERWEBRothbury Insurance BrokersGreenlight Insurance BrokersLifeCovered
Nov 202548.5%15.2%12.1%15.2%6.1%3%
Dec 202546.2%11.5%15.4%11.5%11.5%3.8%
Jan 202650%12.5%9.4%15.6%9.4%3.1%
Feb 202650%18.8%12.5%12.5%3.1%3.1%
Mar 202654.3%17.1%11.4%11.4%5.7%0%
Apr 202643.3%20%13.3%13.3%10%0%
May 202637.9%13.8%17.2%17.2%10.3%3.4%
Jun 202646.4%17.9%17.9%10.7%3.6%3.6%
Jul 202641.9%19.4%16.1%12.9%6.5%3.2%
Aug 202651.5%18.2%9.1%15.2%3%3%
Sep 202652.8%13.9%11.1%13.9%5.6%2.8%
Oct 202650%18.8%12.5%9.4%6.3%3.1%

How has branded search for Frank Risk Management and Rothbury Insurance Brokers changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Hamilton insurance brokers in October 2026?

3 changes

  1. In October 2026, ICIB BROKERWEB overtook Rothbury Insurance Brokers to rank 3rd among Hamilton insurance brokers in New Zealand, with 12.5% of the searches.

  2. In October 2026, Frank Risk Management gained share of searches among Hamilton insurance brokers in New Zealand, from 13.9% to 18.8%.

  3. In October 2026, Rothbury Insurance Brokers lost share of searches among Hamilton insurance brokers in New Zealand, from 13.9% to 9.4%.

How are Frank Risk Management’s and Rothbury Insurance Brokers’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Frank Risk Management’s and Rothbury Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frank Risk Management

3 branded search terms

  • frank risk management
  • frank risk management hamilton
  • frankrisk

Rothbury Insurance Brokers

1 branded search term

  • rothbury insurance brokers

How the Brand Demand Index is measured

Other head-to-heads among Hamilton insurance brokers

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