Brandwave

How popular isRothbury Insurance Brokers?

In October 2026, people searched for Rothbury Insurance Brokers by name about 1,300 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 9.4% of all New Zealand Hamilton insurance broker searches, placing Rothbury Insurance Brokers fourth out of six brokers. When we asked both ChatGPT and Google AI Overviews about Hamilton insurance brokers, Rothbury Insurance Brokers appeared in all answers and was the most recommended of the six.

Search and AI answers in October 2026

Rothbury Insurance Brokers is the fourth most searched of 6 competitors and the most recommended in the AI answers we collected.

  1. Gallagher InsuranceShare of searches 50%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Frank Risk ManagementShare of searches 18.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. ICIB BROKERWEBShare of searches 12.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Rothbury Insurance BrokersShare of searches 9.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. Greenlight Insurance BrokersShare of searches 6.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th

+1 more

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Top Hamilton insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rothbury Insurance Brokers appeared in all three answers. Rothbury Insurance Brokers is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rothbury Insurance Brokers1st
  2. Gallagher Insurance2nd
  3. Frank Risk Management3rd
  4. Greenlight Insurance Brokers4th
  5. LifeCovered4th
  6. ICIB BROKERWEB–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton insurance brokers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Rothbury Insurance Brokers compared with other New Zealand Hamilton insurance brokers?

Rothbury Insurance Brokers against Hamilton insurance brokers in New Zealand, by month

Share of searches by month for Gallagher Insurance, Frank Risk Management, ICIB BROKERWEB, Rothbury Insurance Brokers, Greenlight Insurance Brokers, LifeCovered. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsuranceFrank Risk ManagementICIB BROKERWEBRothbury Insurance BrokersGreenlight Insurance BrokersLifeCovered
Nov 202548.5%15.2%12.1%15.2%6.1%3%
Dec 202546.2%11.5%15.4%11.5%11.5%3.8%
Jan 202650%12.5%9.4%15.6%9.4%3.1%
Feb 202650%18.8%12.5%12.5%3.1%3.1%
Mar 202654.3%17.1%11.4%11.4%5.7%0%
Apr 202643.3%20%13.3%13.3%10%0%
May 202637.9%13.8%17.2%17.2%10.3%3.4%
Jun 202646.4%17.9%17.9%10.7%3.6%3.6%
Jul 202641.9%19.4%16.1%12.9%6.5%3.2%
Aug 202651.5%18.2%9.1%15.2%3%3%
Sep 202652.8%13.9%11.1%13.9%5.6%2.8%
Oct 202650%18.8%12.5%9.4%6.3%3.1%

  1. 1.Gallagher Insurance

    50%

    Held 1st. 160 estimated branded searches, -15.8% vs prior month. Share -2.8 points.

  2. 2.Frank Risk Management

    18.8%

    Held 2nd. 60 estimated branded searches, +20% vs prior month. Share +4.9 points.

  3. 3.ICIB BROKERWEB

    12.5%

    Moved from 4th to 3rd. 40 estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Rothbury Insurance Brokers

    9.4%

    Moved from 3rd to 4th. 30 estimated branded searches, -40% vs prior month. Share -4.5 points.

  5. 5.Greenlight Insurance Brokers

    6.3%

    Held 5th. 20 estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.LifeCovered

    3.1%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Rothbury Insurance Brokers and its closest rivals

Every comparison with Rothbury Insurance Brokers

10 comparisons

How has branded search demand for Rothbury Insurance Brokers changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Rothbury Insurance Brokers in New Zealand fell from 1.6K to 1.3K.
  • Across the 12 months ending October 2026, Rothbury Insurance Brokers’ share of searches among Hamilton insurance brokers in New Zealand decreased from 15.2% to 9.4%.
  • Across the 12 months ending October 2026, Rothbury Insurance Brokers’ share of searches among Hamilton insurance brokers in New Zealand peaked at 17.2% in May 2026 and was lowest at 9.4% in October 2026.
  • Across the 12 months ending October 2026, Rothbury Insurance Brokers fell from 3rd to 4th among Hamilton insurance brokers in New Zealand.

How did search popularity change for New Zealand Hamilton insurance brokers in October 2026?

5 changes

  1. In October 2026, ICIB BROKERWEB overtook Rothbury Insurance Brokers to rank 3rd among Hamilton insurance brokers in New Zealand, with 12.5% of the searches.

  2. In October 2026, Frank Risk Management gained share of searches among Hamilton insurance brokers in New Zealand, from 13.9% to 18.8%.

  3. In October 2026, Greenlight Insurance Brokers gained share of searches among Hamilton insurance brokers in New Zealand, from 5.6% to 6.3%.

  4. In October 2026, Rothbury Insurance Brokers lost share of searches among Hamilton insurance brokers in New Zealand, from 13.9% to 9.4%.

  5. In October 2026, Gallagher Insurance lost share of searches among Hamilton insurance brokers in New Zealand, from 52.8% to 50%.

How are Rothbury Insurance Brokers’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rothbury Insurance Brokers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rothbury insurance brokers

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How the Brand Demand Index is measured

Where does Rothbury Insurance Brokers compete?

Rothbury Insurance Brokers is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Christchurch insurance brokers5th of 79.1%Show ranking
Hamilton insurance brokers4th of 69.4%Shown above
Dunedin insurance brokers3rd of 37.7%Show ranking
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