Brandwave

ICIB BROKERWEB vs Rothbury Insurance Brokers:Which is more popular in New Zealand?

In October 2026, ICIB BROKERWEB had more branded searches than Rothbury Insurance Brokers among Christchurch insurance brokers in New Zealand. ICIB BROKERWEB had about 100 branded searches, while Rothbury Insurance Brokers had 90. ICIB BROKERWEB made up 10.1% of all Christchurch insurance broker searches we track, and Rothbury Insurance Brokers accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about Christchurch insurance brokers, Rothbury Insurance Brokers appeared in all three answers and ICIB BROKERWEB in none.

Among Christchurch insurance brokers in New Zealand in October 2026

Who do people search for more?

ICIB BROKERWEB, about 11% more searches than Rothbury Insurance Brokers

ICIB BROKERWEB 100 searchesRothbury Insurance Brokers 90 searches

Who does AI mention more?

Rothbury Insurance Brokers, mentioned in every answer we collected

Rothbury Insurance Brokers in 3 of 3ICIB BROKERWEB in 0 of 3

Who does AI recommend more?

Rothbury Insurance Brokers, the only one of the two named

Rothbury Insurance Brokers first in 3ICIB BROKERWEB never named

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Top Christchurch insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rothbury Insurance Brokers appeared in all three answers. ICIB BROKERWEB did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gerrards Insurance Brokers1st
  2. Rothbury Insurance Brokers2nd
  3. Resure3rd
  4. Runacres Insurance4th
  5. Gallagher Insurance5th
  6. ICIB BROKERWEB–
  7. PSC Insurance Brokers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch insurance brokers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is ICIB BROKERWEB or Rothbury Insurance Brokers more popular in search?

This chart shows how often people search Google for ICIB BROKERWEB and Rothbury Insurance Brokers by name. Each line represents a brand's share of searches for all seven Christchurch insurance brokers we track, month by month, from searches in New Zealand.

ICIB BROKERWEB and Rothbury Insurance Brokers among Christchurch insurance brokers in New Zealand, by month

Share of searches by month for ICIB BROKERWEB, Rothbury Insurance Brokers. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsuranceRunacres InsuranceResureICIB BROKERWEBRothbury Insurance BrokersGerrards Insurance BrokersPSC Insurance Brokers
Nov 202528.3%30.2%13.2%7.5%13.2%6.6%0.94%
Dec 202523.2%35.4%8.5%8.5%13.4%8.5%2.4%
Jan 202622.2%32.3%13.1%9.1%14.1%7.1%2%
Feb 202627.6%30.5%11.4%7.6%13.3%6.7%2.9%
Mar 202627.2%23.2%12.8%7.2%13.6%13.6%2.4%
Apr 202628%27%13%9%14%7%2%
May 202625.2%25.2%14%9.3%13.1%10.3%2.8%
Jun 202622.9%28.4%16.5%7.3%15.6%8.3%0.92%
Jul 202628.6%21%21%7.6%10.5%8.6%2.9%
Aug 202625%24%17%8%14%9%3%
Sep 202630.3%22.2%14.1%10.1%14.1%7.1%2%
Oct 202634.3%19.2%17.2%10.1%9.1%7.1%3%

How has branded search for ICIB BROKERWEB and Rothbury Insurance Brokers changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch insurance brokers in October 2026?

2 changes

  1. In October 2026, Rothbury Insurance Brokers lost share of searches among Christchurch insurance brokers in New Zealand, from 14.1% to 9.1%.

  2. In October 2026, ICIB BROKERWEB rose from 5th to 4th among Christchurch insurance brokers in New Zealand.

How are ICIB BROKERWEB’s and Rothbury Insurance Brokers’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using ICIB BROKERWEB’s and Rothbury Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ICIB BROKERWEB

3 branded search terms

  • icib
  • icib brokerweb
  • icib insurance

Rothbury Insurance Brokers

1 branded search term

  • rothbury insurance brokers

How the Brand Demand Index is measured

Other head-to-heads among Christchurch insurance brokers

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