Brandwave

ICIB BROKERWEB vs Runacres Insurance:Which is more popular in New Zealand?

In October 2026, Runacres Insurance had more branded searches than ICIB BROKERWEB among Christchurch insurance brokers in New Zealand. Runacres Insurance had about 190 branded searches, while ICIB BROKERWEB had 100. Runacres Insurance made up 19.2% of all Christchurch insurance broker searches we track, and ICIB BROKERWEB accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about Christchurch insurance brokers, Runacres Insurance appeared in two of the three answers and ICIB BROKERWEB in none.

Among Christchurch insurance brokers in New Zealand in October 2026

Who do people search for more?

Runacres Insurance, about 90% more searches than ICIB BROKERWEB

Runacres Insurance 190 searchesICIB BROKERWEB 100 searches

Who does AI mention more?

Runacres Insurance, mentioned in 2 of 3 answers, ICIB BROKERWEB in 0

Runacres Insurance in 2 of 3ICIB BROKERWEB in 0 of 3

Who does AI recommend more?

Runacres Insurance, the only one of the two named

Runacres Insurance first in 2ICIB BROKERWEB never named

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Top Christchurch insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Runacres Insurance was mentioned in two out of three: in two of the three ChatGPT answers. ICIB BROKERWEB did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gerrards Insurance Brokers1st
  2. Rothbury Insurance Brokers2nd
  3. Resure3rd
  4. Runacres Insurance4th
  5. Gallagher Insurance5th
  6. ICIB BROKERWEB–
  7. PSC Insurance Brokers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch insurance brokers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is ICIB BROKERWEB or Runacres Insurance more popular in search?

This chart shows how often people search Google for ICIB BROKERWEB and Runacres Insurance by name. Each line represents a brand's share of searches for all seven Christchurch insurance brokers we track, month by month, from searches in New Zealand.

ICIB BROKERWEB and Runacres Insurance among Christchurch insurance brokers in New Zealand, by month

Share of searches by month for Runacres Insurance, ICIB BROKERWEB. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsuranceRunacres InsuranceResureICIB BROKERWEBRothbury Insurance BrokersGerrards Insurance BrokersPSC Insurance Brokers
Nov 202528.3%30.2%13.2%7.5%13.2%6.6%0.94%
Dec 202523.2%35.4%8.5%8.5%13.4%8.5%2.4%
Jan 202622.2%32.3%13.1%9.1%14.1%7.1%2%
Feb 202627.6%30.5%11.4%7.6%13.3%6.7%2.9%
Mar 202627.2%23.2%12.8%7.2%13.6%13.6%2.4%
Apr 202628%27%13%9%14%7%2%
May 202625.2%25.2%14%9.3%13.1%10.3%2.8%
Jun 202622.9%28.4%16.5%7.3%15.6%8.3%0.92%
Jul 202628.6%21%21%7.6%10.5%8.6%2.9%
Aug 202625%24%17%8%14%9%3%
Sep 202630.3%22.2%14.1%10.1%14.1%7.1%2%
Oct 202634.3%19.2%17.2%10.1%9.1%7.1%3%

How has branded search for ICIB BROKERWEB and Runacres Insurance changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch insurance brokers in October 2026?

2 changes

  1. In October 2026, Runacres Insurance lost share of searches among Christchurch insurance brokers in New Zealand, from 22.2% to 19.2%.

  2. In October 2026, ICIB BROKERWEB rose from 5th to 4th among Christchurch insurance brokers in New Zealand.

How are ICIB BROKERWEB’s and Runacres Insurance’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using ICIB BROKERWEB’s and Runacres Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ICIB BROKERWEB

3 branded search terms

  • icib
  • icib brokerweb
  • icib insurance

Runacres Insurance

3 branded search terms

  • runacres
  • runacres insurance
  • runacres insurance brokers

How the Brand Demand Index is measured

Other head-to-heads among Christchurch insurance brokers

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