Brandwave

How popular isRothbury Insurance Brokers?

In October 2026, people searched for Rothbury Insurance Brokers by name about 1,300 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 9.1% of all New Zealand Christchurch insurance broker searches, placing Rothbury Insurance Brokers fifth out of seven brokers. When we asked both ChatGPT and Google AI Overviews about Christchurch insurance brokers, Rothbury Insurance Brokers appeared in all answers and was the second most recommended of the seven.

Search and AI answers in October 2026

Rothbury Insurance Brokers is the fifth most searched of 7 competitors and the second most recommended in the AI answers we collected.

  1. Gallagher InsuranceShare of searches 34.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  2. Runacres InsuranceShare of searches 19.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. ResureShare of searches 17.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  4. ICIB BROKERWEBShare of searches 10.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Rothbury Insurance BrokersShare of searches 9.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd

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Top Christchurch insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rothbury Insurance Brokers appeared in all three answers. Rothbury Insurance Brokers is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gerrards Insurance Brokers1st
  2. Rothbury Insurance Brokers2nd
  3. Resure3rd
  4. Runacres Insurance4th
  5. Gallagher Insurance5th
  6. ICIB BROKERWEB–
  7. PSC Insurance Brokers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch insurance brokers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Rothbury Insurance Brokers compared with other New Zealand Christchurch insurance brokers?

Rothbury Insurance Brokers against Christchurch insurance brokers in New Zealand, by month

Share of searches by month for Gallagher Insurance, Runacres Insurance, Resure, ICIB BROKERWEB, Rothbury Insurance Brokers, Gerrards Insurance Brokers, PSC Insurance Brokers. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsuranceRunacres InsuranceResureICIB BROKERWEBRothbury Insurance BrokersGerrards Insurance BrokersPSC Insurance Brokers
Nov 202528.3%30.2%13.2%7.5%13.2%6.6%0.94%
Dec 202523.2%35.4%8.5%8.5%13.4%8.5%2.4%
Jan 202622.2%32.3%13.1%9.1%14.1%7.1%2%
Feb 202627.6%30.5%11.4%7.6%13.3%6.7%2.9%
Mar 202627.2%23.2%12.8%7.2%13.6%13.6%2.4%
Apr 202628%27%13%9%14%7%2%
May 202625.2%25.2%14%9.3%13.1%10.3%2.8%
Jun 202622.9%28.4%16.5%7.3%15.6%8.3%0.92%
Jul 202628.6%21%21%7.6%10.5%8.6%2.9%
Aug 202625%24%17%8%14%9%3%
Sep 202630.3%22.2%14.1%10.1%14.1%7.1%2%
Oct 202634.3%19.2%17.2%10.1%9.1%7.1%3%

  1. 1.Gallagher Insurance

    34.3%

    Held 1st. 340 estimated branded searches, +13.3% vs prior month. Share +4 points.

  2. 2.Runacres Insurance

    19.2%

    Held 2nd. 190 estimated branded searches, -13.6% vs prior month. Share -3 points.

  3. 3.Resure

    17.2%

    Held 3rd. 170 estimated branded searches, +21.4% vs prior month. Share +3 points.

  4. 4.ICIB BROKERWEB

    10.1%

    Moved from 5th to 4th. 100 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Rothbury Insurance Brokers

    9.1%

    Moved from 4th to 5th. 90 estimated branded searches, -35.7% vs prior month. Share -5.1 points.

  6. 6.Gerrards Insurance Brokers

    7.1%

    Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.PSC Insurance Brokers

    3%

    Held 7th. 30 estimated branded searches, +50% vs prior month. Share +1 points.

Compare popularity between Rothbury Insurance Brokers and its closest rivals

Every comparison with Rothbury Insurance Brokers

10 comparisons

How has branded search demand for Rothbury Insurance Brokers changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Rothbury Insurance Brokers in New Zealand fell from 1.6K to 1.3K.
  • Across the 12 months ending October 2026, Rothbury Insurance Brokers’ share of searches among Christchurch insurance brokers in New Zealand decreased from 13.2% to 9.1%.
  • Across the 12 months ending October 2026, Rothbury Insurance Brokers’ share of searches among Christchurch insurance brokers in New Zealand peaked at 15.6% in June 2026 and was lowest at 9.1% in October 2026.
  • Across the 12 months ending October 2026, Rothbury Insurance Brokers fell from 4th to 5th among Christchurch insurance brokers in New Zealand.

How did search popularity change for New Zealand Christchurch insurance brokers in October 2026?

6 changes

  1. In October 2026, Gallagher Insurance gained share of searches among Christchurch insurance brokers in New Zealand, from 30.3% to 34.3%.

  2. In October 2026, Resure gained share of searches among Christchurch insurance brokers in New Zealand, from 14.1% to 17.2%.

  3. In October 2026, PSC Insurance Brokers gained share of searches among Christchurch insurance brokers in New Zealand, from 2% to 3%.

  4. In October 2026, Rothbury Insurance Brokers lost share of searches among Christchurch insurance brokers in New Zealand, from 14.1% to 9.1%.

  5. In October 2026, Runacres Insurance lost share of searches among Christchurch insurance brokers in New Zealand, from 22.2% to 19.2%.

  6. In October 2026, ICIB BROKERWEB rose from 5th to 4th among Christchurch insurance brokers in New Zealand.

How are Rothbury Insurance Brokers’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rothbury Insurance Brokers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rothbury insurance brokers

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How the Brand Demand Index is measured

Where does Rothbury Insurance Brokers compete?

Rothbury Insurance Brokers is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Christchurch insurance brokers5th of 79.1%Shown above
Hamilton insurance brokers4th of 69.4%Show ranking
Dunedin insurance brokers3rd of 37.7%Show ranking
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