Brandwave

How popular isRothbury Insurance Brokers?

In October 2026, people searched for Rothbury Insurance Brokers by name about 1,300 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 7.7% of all New Zealand Dunedin insurance broker searches, placing Rothbury Insurance Brokers third out of three brokers. When we asked both ChatGPT and Google AI Overviews about Dunedin insurance brokers, Rothbury Insurance Brokers appeared in two of the three answers and was the third most recommended of the three.

Search and AI answers in October 2026

Rothbury Insurance Brokers is the third most searched of 3 competitors and the third most recommended in the AI answers we collected.

  1. Gallagher InsuranceShare of searches 53.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. OFS Insurance BrokersShare of searches 38.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Rothbury Insurance BrokersShare of searches 7.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
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Top Dunedin insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rothbury Insurance Brokers was mentioned in two out of three: in two of the three ChatGPT answers. Rothbury Insurance Brokers is the third most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OFS Insurance Brokers1st
  2. Gallagher Insurance2nd
  3. Rothbury Insurance Brokers3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin insurance brokers

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Rothbury Insurance Brokers compared with other New Zealand Dunedin insurance brokers?

Rothbury Insurance Brokers against Dunedin insurance brokers in New Zealand, by month

Share of searches by month for Gallagher Insurance, OFS Insurance Brokers, Rothbury Insurance Brokers. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsuranceOFS Insurance BrokersRothbury Insurance Brokers
Nov 202550%40%10%
Dec 202540%46.7%13.3%
Jan 202642.1%42.1%15.8%
Feb 202650%35%15%
Mar 202646.2%38.5%15.4%
Apr 202640.9%36.4%22.7%
May 202641.4%27.6%31%
Jun 202634.8%34.8%30.4%
Jul 202660%30%10%
Aug 202660%32%8%
Sep 202650%36.4%13.6%
Oct 202653.8%38.5%7.7%

  1. 1.Gallagher Insurance

    53.8%

    Held 1st. 140 estimated branded searches, +27.3% vs prior month. Share +3.8 points.

  2. 2.OFS Insurance Brokers

    38.5%

    Held 2nd. 100 estimated branded searches, +25% vs prior month. Share +2.1 points.

  3. 3.Rothbury Insurance Brokers

    7.7%

    Held 3rd. 20 estimated branded searches, -33.3% vs prior month. Share -5.9 points.

Compare popularity between Rothbury Insurance Brokers and its closest rivals

Every comparison with Rothbury Insurance Brokers

10 comparisons

How has branded search demand for Rothbury Insurance Brokers changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Rothbury Insurance Brokers in New Zealand fell from 1.6K to 1.3K.
  • Across the 12 months ending October 2026, Rothbury Insurance Brokers’ share of searches among Dunedin insurance brokers in New Zealand decreased from 10% to 7.7%.
  • Across the 12 months ending October 2026, Rothbury Insurance Brokers’ share of searches among Dunedin insurance brokers in New Zealand peaked at 31% in May 2026 and was lowest at 7.7% in October 2026.

How did search popularity change for New Zealand Dunedin insurance brokers in October 2026?

3 changes

  1. In October 2026, Gallagher Insurance gained share of searches among Dunedin insurance brokers in New Zealand, from 50% to 53.8%.

  2. In October 2026, OFS Insurance Brokers gained share of searches among Dunedin insurance brokers in New Zealand, from 36.4% to 38.5%.

  3. In October 2026, Rothbury Insurance Brokers lost share of searches among Dunedin insurance brokers in New Zealand, from 13.6% to 7.7%.

How are Rothbury Insurance Brokers’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rothbury Insurance Brokers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rothbury insurance brokers

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How the Brand Demand Index is measured

Where does Rothbury Insurance Brokers compete?

Rothbury Insurance Brokers is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Christchurch insurance brokers5th of 79.1%Show ranking
Hamilton insurance brokers4th of 69.4%Show ranking
Dunedin insurance brokers3rd of 37.7%Shown above
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