Gallagher Insurance vs Rothbury Insurance Brokers:Which is more popular in New Zealand?
In October 2026, Gallagher Insurance had more branded searches than Rothbury Insurance Brokers among Dunedin insurance brokers in New Zealand. Gallagher Insurance had about 140 branded searches, while Rothbury Insurance Brokers had 20. Gallagher Insurance made up 53.8% of all Dunedin insurance broker searches we track, and Rothbury Insurance Brokers accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about Dunedin insurance brokers, Gallagher Insurance appeared in all three answers and Rothbury Insurance Brokers in two. Gallagher Insurance was mentioned before Rothbury Insurance Brokers in two out of three answers.
Who do people search for more?
Gallagher Insurance, about 7 searches for every 1 for Rothbury Insurance Brokers
Who does AI mention more?
Gallagher Insurance, mentioned in every answer we collected
Who does AI recommend more?
Gallagher Insurance, named ahead of Rothbury Insurance Brokers in 2 of 3 answers
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Top Dunedin insurance brokers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Gallagher Insurance appeared in all three answers. Rothbury Insurance Brokers was mentioned in two out of three: in two of the three ChatGPT answers. Gallagher Insurance was listed before Rothbury Insurance Brokers in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gallagher Insurance3 of 3Named in 3 of 3 ChatGPT answers
OFS Insurance Brokers3 of 3Named in 3 of 3 ChatGPT answers
Rothbury Insurance Brokers2 of 3Named in 2 of 3 ChatGPT answers
See every answer about Dunedin insurance brokers
3 answers
Asked ChatGPT
“Which insurance broker should I hire in Dunedin, New Zealand?”
Asked ChatGPT
“What are the best insurance brokers in Dunedin, New Zealand?”
Asked ChatGPT
“What's the best insurance broker in Dunedin, New Zealand for business cover?”
Searched Google, AI Overview
“insurance broker dunedin”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“dunedin insurance”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gallagher Insurance or Rothbury Insurance Brokers more popular in search?
This chart shows how often people search Google for Gallagher Insurance and Rothbury Insurance Brokers by name. Each line represents a brand's share of searches for all three Dunedin insurance brokers we track, month by month, from searches in New Zealand.
Share of searches by month for Gallagher Insurance, Rothbury Insurance Brokers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gallagher Insurance | OFS Insurance Brokers | Rothbury Insurance Brokers |
|---|---|---|---|
| Nov 2025 | 50% | 40% | 10% |
| Dec 2025 | 40% | 46.7% | 13.3% |
| Jan 2026 | 42.1% | 42.1% | 15.8% |
| Feb 2026 | 50% | 35% | 15% |
| Mar 2026 | 46.2% | 38.5% | 15.4% |
| Apr 2026 | 40.9% | 36.4% | 22.7% |
| May 2026 | 41.4% | 27.6% | 31% |
| Jun 2026 | 34.8% | 34.8% | 30.4% |
| Jul 2026 | 60% | 30% | 10% |
| Aug 2026 | 60% | 32% | 8% |
| Sep 2026 | 50% | 36.4% | 13.6% |
| Oct 2026 | 53.8% | 38.5% | 7.7% |
How has branded search for Gallagher Insurance and Rothbury Insurance Brokers changed in New Zealand over the last 12 months?
3 findings
- Gallagher Insurance was ahead of Rothbury Insurance Brokers in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Gallagher Insurance’s share of searches among Dunedin insurance brokers in New Zealand moved from 50% to 53.8%, and its estimated monthly branded searches moved from 100 to 140.
- Across the 12 months ending October 2026, Rothbury Insurance Brokers’ share of searches among Dunedin insurance brokers in New Zealand moved from 10% to 7.7%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand Dunedin insurance brokers in October 2026?
2 changes
In October 2026, Gallagher Insurance gained share of searches among Dunedin insurance brokers in New Zealand, from 50% to 53.8%.
In October 2026, Rothbury Insurance Brokers lost share of searches among Dunedin insurance brokers in New Zealand, from 13.6% to 7.7%.
How are Gallagher Insurance’s and Rothbury Insurance Brokers’ branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Gallagher Insurance’s and Rothbury Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gallagher Insurance
13 branded search terms
- ajg insurance
- ajg insurance broker
- gallagher boat insurance
- gallagher car insurance
- gallagher home insurance
- gallagher insurance agency
- gallagher insurance dunedin
- gallagher insurance quote
- gallagher insurance services
- gallagher landlord insurance
- gallagher life insurance
- gallagher pet insurance
- gallagher travel insurance
Rothbury Insurance Brokers
1 branded search term
- rothbury insurance brokers
Other head-to-heads among Dunedin insurance brokers
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