Gallagher Insurance vs OFS Insurance Brokers:Which is more popular in New Zealand?
In October 2026, Gallagher Insurance had more branded searches than OFS Insurance Brokers among Dunedin insurance brokers in New Zealand. Gallagher Insurance had about 140 branded searches, while OFS Insurance Brokers had 100. Gallagher Insurance made up 53.8% of all Dunedin insurance broker searches we track, and OFS Insurance Brokers accounted for 38.5%. When we asked ChatGPT and Google AI Overviews about Dunedin insurance brokers, both Gallagher Insurance and OFS Insurance Brokers appeared in all three answers. OFS Insurance Brokers was mentioned before Gallagher Insurance in every answer.
Who do people search for more?
Gallagher Insurance, about 40% more searches than OFS Insurance Brokers
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
OFS Insurance Brokers, named ahead of Gallagher Insurance in every answer
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Top Dunedin insurance brokers in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Gallagher Insurance and OFS Insurance Brokers showed up in all three answers. OFS Insurance Brokers was listed before Gallagher Insurance in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gallagher Insurance3 of 3Named in 3 of 3 ChatGPT answers
- OFS Insurance Brokers3 of 3Named in 3 of 3 ChatGPT answers
Rothbury Insurance Brokers2 of 3Named in 2 of 3 ChatGPT answers
See every answer about Dunedin insurance brokers
3 answers
Asked ChatGPT
“Which insurance broker should I hire in Dunedin, New Zealand?”
Asked ChatGPT
“What are the best insurance brokers in Dunedin, New Zealand?”
Asked ChatGPT
“What's the best insurance broker in Dunedin, New Zealand for business cover?”
Searched Google, AI Overview
“insurance broker dunedin”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“dunedin insurance”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gallagher Insurance or OFS Insurance Brokers more popular in search?
This chart shows how often people search Google for Gallagher Insurance and OFS Insurance Brokers by name. Each line represents a brand's share of searches for all three Dunedin insurance brokers we track, month by month, from searches in New Zealand.
Share of searches by month for Gallagher Insurance, OFS Insurance Brokers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gallagher Insurance | OFS Insurance Brokers | Rothbury Insurance Brokers |
|---|---|---|---|
| Nov 2025 | 50% | 40% | 10% |
| Dec 2025 | 40% | 46.7% | 13.3% |
| Jan 2026 | 42.1% | 42.1% | 15.8% |
| Feb 2026 | 50% | 35% | 15% |
| Mar 2026 | 46.2% | 38.5% | 15.4% |
| Apr 2026 | 40.9% | 36.4% | 22.7% |
| May 2026 | 41.4% | 27.6% | 31% |
| Jun 2026 | 34.8% | 34.8% | 30.4% |
| Jul 2026 | 60% | 30% | 10% |
| Aug 2026 | 60% | 32% | 8% |
| Sep 2026 | 50% | 36.4% | 13.6% |
| Oct 2026 | 53.8% | 38.5% | 7.7% |
How has branded search for Gallagher Insurance and OFS Insurance Brokers changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: OFS Insurance Brokers took it in December 2025, Gallagher Insurance took it in February 2026.
- Across the 12 months ending October 2026, Gallagher Insurance’s share of searches among Dunedin insurance brokers in New Zealand moved from 50% to 53.8%, and its estimated monthly branded searches moved from 100 to 140.
- Across the 12 months ending October 2026, OFS Insurance Brokers’ share of searches among Dunedin insurance brokers in New Zealand moved from 40% to 38.5%, and its estimated monthly branded searches moved from 80 to 100.
How did search popularity change for New Zealand Dunedin insurance brokers in October 2026?
2 changes
In October 2026, Gallagher Insurance gained share of searches among Dunedin insurance brokers in New Zealand, from 50% to 53.8%.
In October 2026, OFS Insurance Brokers gained share of searches among Dunedin insurance brokers in New Zealand, from 36.4% to 38.5%.
How are Gallagher Insurance’s and OFS Insurance Brokers’ branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using Gallagher Insurance’s and OFS Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gallagher Insurance
13 branded search terms
- ajg insurance
- ajg insurance broker
- gallagher boat insurance
- gallagher car insurance
- gallagher home insurance
- gallagher insurance agency
- gallagher insurance dunedin
- gallagher insurance quote
- gallagher insurance services
- gallagher landlord insurance
- gallagher life insurance
- gallagher pet insurance
- gallagher travel insurance
OFS Insurance Brokers
5 branded search terms
- ofs dunedin
- ofs insurance
- ofs insurance brokers
- ofs insurance brokers dunedin
- ofs insurance dunedin
Other head-to-heads among Dunedin insurance brokers
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