How popular isOFS Insurance Brokers?
In October 2026, people searched for OFS Insurance Brokers by name about 190 times in New Zealand, a 5.6% increase from the previous year. These searches made up 38.5% of all New Zealand Dunedin insurance broker searches, placing OFS Insurance Brokers second out of three brokers. When we asked both ChatGPT and Google AI Overviews about Dunedin insurance brokers, OFS Insurance Brokers appeared in all answers and was the most recommended of the three.
OFS Insurance Brokers is the second most searched of 3 competitors and the most recommended in the AI answers we collected.
Gallagher InsuranceShare of searches 53.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
OFS Insurance BrokersShare of searches 38.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Rothbury Insurance BrokersShare of searches 7.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
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Top Dunedin insurance brokers in ChatGPT and Google AI Overviews
In three ChatGPT questions, OFS Insurance Brokers appeared in all three answers. OFS Insurance Brokers is the most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gallagher Insurance3 of 3Named in 3 of 3 ChatGPT answers
- OFS Insurance Brokers3 of 3Named in 3 of 3 ChatGPT answers
- Rothbury Insurance Brokers2 of 3Named in 2 of 3 ChatGPT answers
See every answer about Dunedin insurance brokers
3 answers
Asked ChatGPT
“Which insurance broker should I hire in Dunedin, New Zealand?”
Asked ChatGPT
“What are the best insurance brokers in Dunedin, New Zealand?”
Asked ChatGPT
“What's the best insurance broker in Dunedin, New Zealand for business cover?”
Searched Google, AI Overview
“insurance broker dunedin”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“dunedin insurance”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for OFS Insurance Brokers compared with other New Zealand Dunedin insurance brokers?
Share of searches by month for Gallagher Insurance, OFS Insurance Brokers, Rothbury Insurance Brokers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gallagher Insurance | OFS Insurance Brokers | Rothbury Insurance Brokers |
|---|---|---|---|
| Nov 2025 | 50% | 40% | 10% |
| Dec 2025 | 40% | 46.7% | 13.3% |
| Jan 2026 | 42.1% | 42.1% | 15.8% |
| Feb 2026 | 50% | 35% | 15% |
| Mar 2026 | 46.2% | 38.5% | 15.4% |
| Apr 2026 | 40.9% | 36.4% | 22.7% |
| May 2026 | 41.4% | 27.6% | 31% |
| Jun 2026 | 34.8% | 34.8% | 30.4% |
| Jul 2026 | 60% | 30% | 10% |
| Aug 2026 | 60% | 32% | 8% |
| Sep 2026 | 50% | 36.4% | 13.6% |
| Oct 2026 | 53.8% | 38.5% | 7.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.8% | 140 | +27.3% | +3.8 points | |
| 2, held 2nd | 38.5% | 100 | +25% | +2.1 points | |
| 3, held 3rd | 7.7% | 20 | -33.3% | -5.9 points |
53.8%
Held 1st. 140 estimated branded searches, +27.3% vs prior month. Share +3.8 points.
38.5%
Held 2nd. 100 estimated branded searches, +25% vs prior month. Share +2.1 points.
Held 3rd. 20 estimated branded searches, -33.3% vs prior month. Share -5.9 points.
Compare popularity between OFS Insurance Brokers and its closest rivals
Every comparison with OFS Insurance Brokers
2 comparisons
How has branded search demand for OFS Insurance Brokers changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for OFS Insurance Brokers in New Zealand rose from 180 to 190.
- Across the 12 months ending October 2026, OFS Insurance Brokers’ share of searches among Dunedin insurance brokers in New Zealand decreased from 40% to 38.5%.
- Across the 12 months ending October 2026, OFS Insurance Brokers’ share of searches among Dunedin insurance brokers in New Zealand peaked at 46.7% in December 2025 and was lowest at 27.6% in May 2026.
How did search popularity change for New Zealand Dunedin insurance brokers in October 2026?
3 changes
In October 2026, Gallagher Insurance gained share of searches among Dunedin insurance brokers in New Zealand, from 50% to 53.8%.
In October 2026, OFS Insurance Brokers gained share of searches among Dunedin insurance brokers in New Zealand, from 36.4% to 38.5%.
In October 2026, Rothbury Insurance Brokers lost share of searches among Dunedin insurance brokers in New Zealand, from 13.6% to 7.7%.
How are OFS Insurance Brokers’ branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using OFS Insurance Brokers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ofs dunedin
- ofs insurance
- ofs insurance brokers
- ofs insurance brokers dunedin
- ofs insurance dunedin
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