OFS Insurance Brokers vs Rothbury Insurance Brokers:Which is more popular in New Zealand?
In October 2026, OFS Insurance Brokers had more branded searches than Rothbury Insurance Brokers among Dunedin insurance brokers in New Zealand. OFS Insurance Brokers had about 100 branded searches, while Rothbury Insurance Brokers had 20. OFS Insurance Brokers made up 38.5% of all Dunedin insurance broker searches we track, and Rothbury Insurance Brokers accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about Dunedin insurance brokers, OFS Insurance Brokers appeared in all three answers and Rothbury Insurance Brokers in two. OFS Insurance Brokers was mentioned before Rothbury Insurance Brokers in two out of three answers.
Who do people search for more?
OFS Insurance Brokers, about 5 searches for every 1 for Rothbury Insurance Brokers
Who does AI mention more?
OFS Insurance Brokers, mentioned in every answer we collected
Who does AI recommend more?
OFS Insurance Brokers, named ahead of Rothbury Insurance Brokers in 2 of 3 answers
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Top Dunedin insurance brokers in ChatGPT and Google AI Overviews
In three ChatGPT questions, OFS Insurance Brokers appeared in all three answers. Rothbury Insurance Brokers was mentioned in two out of three: in two of the three ChatGPT answers. OFS Insurance Brokers was listed before Rothbury Insurance Brokers in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Gallagher Insurance3 of 3Named in 3 of 3 ChatGPT answers- OFS Insurance Brokers3 of 3Named in 3 of 3 ChatGPT answers
Rothbury Insurance Brokers2 of 3Named in 2 of 3 ChatGPT answers
See every answer about Dunedin insurance brokers
3 answers
Asked ChatGPT
“Which insurance broker should I hire in Dunedin, New Zealand?”
Asked ChatGPT
“What are the best insurance brokers in Dunedin, New Zealand?”
Asked ChatGPT
“What's the best insurance broker in Dunedin, New Zealand for business cover?”
Searched Google, AI Overview
“insurance broker dunedin”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“dunedin insurance”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is OFS Insurance Brokers or Rothbury Insurance Brokers more popular in search?
This chart shows how often people search Google for OFS Insurance Brokers and Rothbury Insurance Brokers by name. Each line represents a brand's share of searches for all three Dunedin insurance brokers we track, month by month, from searches in New Zealand.
Share of searches by month for OFS Insurance Brokers, Rothbury Insurance Brokers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gallagher Insurance | OFS Insurance Brokers | Rothbury Insurance Brokers |
|---|---|---|---|
| Nov 2025 | 50% | 40% | 10% |
| Dec 2025 | 40% | 46.7% | 13.3% |
| Jan 2026 | 42.1% | 42.1% | 15.8% |
| Feb 2026 | 50% | 35% | 15% |
| Mar 2026 | 46.2% | 38.5% | 15.4% |
| Apr 2026 | 40.9% | 36.4% | 22.7% |
| May 2026 | 41.4% | 27.6% | 31% |
| Jun 2026 | 34.8% | 34.8% | 30.4% |
| Jul 2026 | 60% | 30% | 10% |
| Aug 2026 | 60% | 32% | 8% |
| Sep 2026 | 50% | 36.4% | 13.6% |
| Oct 2026 | 53.8% | 38.5% | 7.7% |
How has branded search for OFS Insurance Brokers and Rothbury Insurance Brokers changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Rothbury Insurance Brokers took it in May 2026, OFS Insurance Brokers took it in June 2026.
- Across the 12 months ending October 2026, OFS Insurance Brokers’ share of searches among Dunedin insurance brokers in New Zealand moved from 40% to 38.5%, and its estimated monthly branded searches moved from 80 to 100.
- Across the 12 months ending October 2026, Rothbury Insurance Brokers’ share of searches among Dunedin insurance brokers in New Zealand moved from 10% to 7.7%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand Dunedin insurance brokers in October 2026?
2 changes
In October 2026, OFS Insurance Brokers gained share of searches among Dunedin insurance brokers in New Zealand, from 36.4% to 38.5%.
In October 2026, Rothbury Insurance Brokers lost share of searches among Dunedin insurance brokers in New Zealand, from 13.6% to 7.7%.
How are OFS Insurance Brokers’ and Rothbury Insurance Brokers’ branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using OFS Insurance Brokers’ and Rothbury Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OFS Insurance Brokers
5 branded search terms
- ofs dunedin
- ofs insurance
- ofs insurance brokers
- ofs insurance brokers dunedin
- ofs insurance dunedin
Rothbury Insurance Brokers
1 branded search term
- rothbury insurance brokers
Other head-to-heads among Dunedin insurance brokers
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