Brandwave

How popular isGallagher Insurance?

In October 2026, people searched for Gallagher Insurance by name about 3,270 times in New Zealand, a 6.5% increase from the previous year. These searches made up 53.8% of all New Zealand Dunedin insurance broker searches, placing Gallagher Insurance first out of three brokers. When we asked both ChatGPT and Google AI Overviews about Dunedin insurance brokers, Gallagher Insurance appeared in all answers and was the second most recommended of the three.

Search and AI answers in October 2026

Gallagher Insurance is the most searched of 3 competitors and the second most recommended in the AI answers we collected.

  1. Gallagher InsuranceShare of searches 53.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. OFS Insurance BrokersShare of searches 38.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Rothbury Insurance BrokersShare of searches 7.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
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Top Dunedin insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Gallagher Insurance appeared in all three answers. Gallagher Insurance is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OFS Insurance Brokers1st
  2. Gallagher Insurance2nd
  3. Rothbury Insurance Brokers3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin insurance brokers

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Gallagher Insurance compared with other New Zealand Dunedin insurance brokers?

Gallagher Insurance against Dunedin insurance brokers in New Zealand, by month

Share of searches by month for Gallagher Insurance, OFS Insurance Brokers, Rothbury Insurance Brokers. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsuranceOFS Insurance BrokersRothbury Insurance Brokers
Nov 202550%40%10%
Dec 202540%46.7%13.3%
Jan 202642.1%42.1%15.8%
Feb 202650%35%15%
Mar 202646.2%38.5%15.4%
Apr 202640.9%36.4%22.7%
May 202641.4%27.6%31%
Jun 202634.8%34.8%30.4%
Jul 202660%30%10%
Aug 202660%32%8%
Sep 202650%36.4%13.6%
Oct 202653.8%38.5%7.7%

  1. 1.Gallagher Insurance

    53.8%

    Held 1st. 140 estimated branded searches, +27.3% vs prior month. Share +3.8 points.

  2. 2.OFS Insurance Brokers

    38.5%

    Held 2nd. 100 estimated branded searches, +25% vs prior month. Share +2.1 points.

  3. 3.Rothbury Insurance Brokers

    7.7%

    Held 3rd. 20 estimated branded searches, -33.3% vs prior month. Share -5.9 points.

Compare popularity between Gallagher Insurance and its closest rivals

Every comparison with Gallagher Insurance

24 comparisons

How has branded search demand for Gallagher Insurance changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Gallagher Insurance in New Zealand rose from 3.1K to 3.3K.
  • Across the 12 months ending October 2026, Gallagher Insurance’s share of searches among Dunedin insurance brokers in New Zealand increased from 50% to 53.8%.
  • Across the 12 months ending October 2026, Gallagher Insurance’s share of searches among Dunedin insurance brokers in New Zealand peaked at 60% in July 2026 and was lowest at 34.8% in June 2026.

How did search popularity change for New Zealand Dunedin insurance brokers in October 2026?

3 changes

  1. In October 2026, Gallagher Insurance gained share of searches among Dunedin insurance brokers in New Zealand, from 50% to 53.8%.

  2. In October 2026, OFS Insurance Brokers gained share of searches among Dunedin insurance brokers in New Zealand, from 36.4% to 38.5%.

  3. In October 2026, Rothbury Insurance Brokers lost share of searches among Dunedin insurance brokers in New Zealand, from 13.6% to 7.7%.

How are Gallagher Insurance’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Gallagher Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ajg insurance
  • ajg insurance broker
  • gallagher boat insurance
  • gallagher car insurance
  • gallagher home insurance
  • gallagher insurance agency
  • gallagher insurance dunedin
  • gallagher insurance hamilton
  • gallagher insurance kaitaia
  • gallagher insurance quote
  • gallagher insurance services
  • gallagher insurance taupo
  • gallagher insurance wanaka
  • gallagher insurance whangarei
  • gallagher landlord insurance
  • gallagher life insurance
  • gallagher pet insurance
  • gallagher travel insurance

Do you work for Gallagher Insurance? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Gallagher Insurance compete?

Gallagher Insurance is ranked by how often people search for it in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Insurance brokers8th of 80.47%Show ranking
Auckland insurance brokers1st of 1029.9%Show ranking
Christchurch insurance brokers1st of 734.3%Show ranking
Hamilton insurance brokers1st of 650%Show ranking
Dunedin insurance brokers1st of 353.8%Shown above
Whangarei insurance brokers1st of 543.8%Show ranking
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