Crombie Lockwood vs Gallagher Insurance:Which is more popular by branded search in New Zealand?
In August 2026, Gallagher Insurance had more branded searches than Crombie Lockwood among insurance brokers in New Zealand. Gallagher Insurance was estimated to have 14.3K branded searches compared to Crombie Lockwood’s 530, and held a 72.6% Share of Search versus Crombie Lockwood’s 2.7%.
Follow Crombie Lockwood vs Gallagher Insurance and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Crombie Lockwood or Gallagher Insurance?
Compare the insurance brokers New Zealand businesses and households insure through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gallagher Insurance, Crombie Lockwood. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | Aon | Rothbury | Marsh | Crombie Lockwood | NZbrokers |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.5% | 9.7% | 8.7% | 2.7% | 3.6% | 0.77% |
| Nov 2025 | 72.3% | 11% | 8.2% | 3.7% | 4% | 0.86% |
| Dec 2025 | 73.2% | 10.7% | 8.7% | 3.4% | 3.7% | 0.33% |
| Jan 2026 | 71.9% | 12.5% | 8.4% | 3.4% | 3.5% | 0.36% |
| Feb 2026 | 72.8% | 11.7% | 8.3% | 3.4% | 3.5% | 0.36% |
| Mar 2026 | 70% | 12.6% | 9.3% | 4.2% | 3.5% | 0.34% |
| Apr 2026 | 69.1% | 12.7% | 9.8% | 3.9% | 4.1% | 0.42% |
| May 2026 | 73.2% | 10.5% | 8.4% | 4.4% | 3.1% | 0.36% |
| Jun 2026 | 72.7% | 10.8% | 8.2% | 4.8% | 3.1% | 0.36% |
| Jul 2026 | 72.9% | 11.4% | 8.3% | 4.1% | 3% | 0.26% |
| Aug 2026 | 72.6% | 12.2% | 8.2% | 3.9% | 2.7% | 0.36% |
| Sep 2026 | — | — | — | — | — | — |
How has the Crombie Lockwood and Gallagher Insurance comparison changed over the last 12 months?
3 findings
- Gallagher Insurance was ahead of Crombie Lockwood in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crombie Lockwood’s estimated Share of Search among insurance brokers in New Zealand moved from 3.6% to 2.7%, and its estimated monthly branded searches moved from 800 to 530.
- Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among insurance brokers in New Zealand moved from 74.5% to 72.6%, and its estimated monthly branded searches moved from 16.4K to 14.3K.
How did search popularity change for New Zealand insurance brokers in August 2026?
2 changes
Estimated monthly branded searches for Crombie Lockwood in New Zealand fell 33.8% over 11 measured months, from 800 to 530 in August 2026.
Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Crombie Lockwood’s and Gallagher Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crombie Lockwood
7 branded search terms
- crombie lockwood
- crombie lockwood insurance
- crombie lockwood near me
- crombie lockwood new zealand
- crombie lockwood nz
- crombielockwood
- crombielockwood co nz
Gallagher Insurance
52 branded search terms
- aj gallagher insurance
- aj gallagher insurance brokers
- ajg insurance
- ajg insurance agency
- ajg insurance broker
- ajg nz
- ajg.co.nz
- arthur g gallagher insurance
- arthur gallagher insurance
- arthur gallagher insurance brokers
- arthur gallagher insurance company
- arthur j gallagher insurance
- arthur j gallagher insurance agency
- arthur j gallagher insurance brokers
- arthur j gallagher insurance company
- gallagher boat insurance
- gallagher car insurance
- gallagher health insurance
- gallagher home insurance
- gallagher insurance
- gallagher insurance agency
- gallagher insurance and risk management
- gallagher insurance ashburton
- gallagher insurance auckland
- gallagher insurance blenheim
- gallagher insurance broker
- gallagher insurance christchurch
- gallagher insurance company
- gallagher insurance dunedin
- gallagher insurance hamilton
- gallagher insurance invercargill
- gallagher insurance kaitaia
- gallagher insurance napier
- gallagher insurance nelson
- gallagher insurance new plymouth
- gallagher insurance new zealand
- gallagher insurance nz
- gallagher insurance palmerston north
- gallagher insurance quote
- gallagher insurance risk management
- gallagher insurance services
- gallagher insurance taupo
- gallagher insurance tauranga
- gallagher insurance timaru
- gallagher insurance wanaka
- gallagher insurance wellington
- gallagher insurance whangarei
- gallagher landlord insurance
- gallagher life insurance
- gallagher pet insurance
- gallagher travel insurance
- gallagherinsurance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.