Brandwave

Gallagher Insurance vs LifeCovered:Which is more popular in New Zealand?

In October 2026, Gallagher Insurance had more branded searches than LifeCovered among Hamilton insurance brokers in New Zealand. Gallagher Insurance had about 160 branded searches, while LifeCovered had 10. Gallagher Insurance made up 50% of all Hamilton insurance broker searches we track, and LifeCovered accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about Hamilton insurance brokers, Gallagher Insurance appeared in all three answers and LifeCovered in two. Gallagher Insurance was mentioned before LifeCovered in every answer.

Among Hamilton insurance brokers in New Zealand in October 2026

Who do people search for more?

Gallagher Insurance, about 16 searches for every 1 for LifeCovered

Gallagher Insurance 160 searchesLifeCovered 10 searches

Who does AI mention more?

Gallagher Insurance, mentioned in every answer we collected

Gallagher Insurance in 3 of 3LifeCovered in 2 of 3

Who does AI recommend more?

Gallagher Insurance, named ahead of LifeCovered in every answer

Gallagher Insurance first in 3LifeCovered never first

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Top Hamilton insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Gallagher Insurance appeared in all three answers. LifeCovered was mentioned in two out of three: in two of the three ChatGPT answers. Gallagher Insurance was listed before LifeCovered in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rothbury Insurance Brokers1st
  2. Gallagher Insurance2nd
  3. Frank Risk Management3rd
  4. Greenlight Insurance Brokers4th
  5. LifeCovered4th
  6. ICIB BROKERWEB–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton insurance brokers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gallagher Insurance or LifeCovered more popular in search?

This chart shows how often people search Google for Gallagher Insurance and LifeCovered by name. Each line represents a brand's share of searches for all six Hamilton insurance brokers we track, month by month, from searches in New Zealand.

Gallagher Insurance and LifeCovered among Hamilton insurance brokers in New Zealand, by month

Share of searches by month for Gallagher Insurance, LifeCovered. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsuranceFrank Risk ManagementICIB BROKERWEBRothbury Insurance BrokersGreenlight Insurance BrokersLifeCovered
Nov 202548.5%15.2%12.1%15.2%6.1%3%
Dec 202546.2%11.5%15.4%11.5%11.5%3.8%
Jan 202650%12.5%9.4%15.6%9.4%3.1%
Feb 202650%18.8%12.5%12.5%3.1%3.1%
Mar 202654.3%17.1%11.4%11.4%5.7%0%
Apr 202643.3%20%13.3%13.3%10%0%
May 202637.9%13.8%17.2%17.2%10.3%3.4%
Jun 202646.4%17.9%17.9%10.7%3.6%3.6%
Jul 202641.9%19.4%16.1%12.9%6.5%3.2%
Aug 202651.5%18.2%9.1%15.2%3%3%
Sep 202652.8%13.9%11.1%13.9%5.6%2.8%
Oct 202650%18.8%12.5%9.4%6.3%3.1%

How has branded search for Gallagher Insurance and LifeCovered changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Hamilton insurance brokers in October 2026?

1 change

  1. In October 2026, Gallagher Insurance lost share of searches among Hamilton insurance brokers in New Zealand, from 52.8% to 50%.

How are Gallagher Insurance’s and LifeCovered’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Gallagher Insurance’s and LifeCovered’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gallagher Insurance

13 branded search terms

  • ajg insurance
  • ajg insurance broker
  • gallagher boat insurance
  • gallagher car insurance
  • gallagher home insurance
  • gallagher insurance agency
  • gallagher insurance hamilton
  • gallagher insurance quote
  • gallagher insurance services
  • gallagher landlord insurance
  • gallagher life insurance
  • gallagher pet insurance
  • gallagher travel insurance

LifeCovered

1 branded search term

  • lifecovered

How the Brand Demand Index is measured

Other head-to-heads among Hamilton insurance brokers

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