Brandwave

LifeCovered vs Rothbury Insurance Brokers:Which is more popular in New Zealand?

In October 2026, Rothbury Insurance Brokers had more branded searches than LifeCovered among Hamilton insurance brokers in New Zealand. Rothbury Insurance Brokers had about 30 branded searches, while LifeCovered had 10. Rothbury Insurance Brokers made up 9.4% of all Hamilton insurance broker searches we track, and LifeCovered accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about Hamilton insurance brokers, Rothbury Insurance Brokers appeared in all three answers and LifeCovered in two. Rothbury Insurance Brokers was mentioned before LifeCovered in every answer.

Among Hamilton insurance brokers in New Zealand in October 2026

Who do people search for more?

Rothbury Insurance Brokers, about 3 searches for every 1 for LifeCovered

Rothbury Insurance Brokers 30 searchesLifeCovered 10 searches

Who does AI mention more?

Rothbury Insurance Brokers, mentioned in every answer we collected

Rothbury Insurance Brokers in 3 of 3LifeCovered in 2 of 3

Who does AI recommend more?

Rothbury Insurance Brokers, named ahead of LifeCovered in every answer

Rothbury Insurance Brokers first in 3LifeCovered never first

Follow LifeCovered vs Rothbury Insurance Brokers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Hamilton insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rothbury Insurance Brokers appeared in all three answers. LifeCovered was mentioned in two out of three: in two of the three ChatGPT answers. Rothbury Insurance Brokers was listed before LifeCovered in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rothbury Insurance Brokers1st
  2. Gallagher Insurance2nd
  3. Frank Risk Management3rd
  4. Greenlight Insurance Brokers4th
  5. LifeCovered4th
  6. ICIB BROKERWEB–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton insurance brokers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is LifeCovered or Rothbury Insurance Brokers more popular in search?

This chart shows how often people search Google for LifeCovered and Rothbury Insurance Brokers by name. Each line represents a brand's share of searches for all six Hamilton insurance brokers we track, month by month, from searches in New Zealand.

LifeCovered and Rothbury Insurance Brokers among Hamilton insurance brokers in New Zealand, by month

Share of searches by month for Rothbury Insurance Brokers, LifeCovered. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsuranceFrank Risk ManagementICIB BROKERWEBRothbury Insurance BrokersGreenlight Insurance BrokersLifeCovered
Nov 202548.5%15.2%12.1%15.2%6.1%3%
Dec 202546.2%11.5%15.4%11.5%11.5%3.8%
Jan 202650%12.5%9.4%15.6%9.4%3.1%
Feb 202650%18.8%12.5%12.5%3.1%3.1%
Mar 202654.3%17.1%11.4%11.4%5.7%0%
Apr 202643.3%20%13.3%13.3%10%0%
May 202637.9%13.8%17.2%17.2%10.3%3.4%
Jun 202646.4%17.9%17.9%10.7%3.6%3.6%
Jul 202641.9%19.4%16.1%12.9%6.5%3.2%
Aug 202651.5%18.2%9.1%15.2%3%3%
Sep 202652.8%13.9%11.1%13.9%5.6%2.8%
Oct 202650%18.8%12.5%9.4%6.3%3.1%

How has branded search for LifeCovered and Rothbury Insurance Brokers changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Hamilton insurance brokers in October 2026?

2 changes

  1. In October 2026, ICIB BROKERWEB overtook Rothbury Insurance Brokers to rank 3rd among Hamilton insurance brokers in New Zealand, with 12.5% of the searches.

  2. In October 2026, Rothbury Insurance Brokers lost share of searches among Hamilton insurance brokers in New Zealand, from 13.9% to 9.4%.

How are LifeCovered’s and Rothbury Insurance Brokers’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LifeCovered’s and Rothbury Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LifeCovered

1 branded search term

  • lifecovered

Rothbury Insurance Brokers

1 branded search term

  • rothbury insurance brokers

How the Brand Demand Index is measured

Other head-to-heads among Hamilton insurance brokers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free