Brandwave

Greenlight Insurance Brokers vs Rothbury Insurance Brokers:Which is more popular in New Zealand?

In October 2026, Rothbury Insurance Brokers had more branded searches than Greenlight Insurance Brokers among Hamilton insurance brokers in New Zealand. Rothbury Insurance Brokers had about 30 branded searches, while Greenlight Insurance Brokers had 20. Rothbury Insurance Brokers made up 9.4% of all Hamilton insurance broker searches we track, and Greenlight Insurance Brokers accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about Hamilton insurance brokers, Rothbury Insurance Brokers appeared in all three answers and Greenlight Insurance Brokers in one. Rothbury Insurance Brokers was mentioned before Greenlight Insurance Brokers in every answer.

Among Hamilton insurance brokers in New Zealand in October 2026

Who do people search for more?

Rothbury Insurance Brokers, about 50% more searches than Greenlight Insurance Brokers

Rothbury Insurance Brokers 30 searchesGreenlight Insurance Brokers 20 searches

Who does AI mention more?

Rothbury Insurance Brokers, mentioned in every answer we collected

Rothbury Insurance Brokers in 3 of 3Greenlight Insurance Brokers in 1 of 3

Who does AI recommend more?

Rothbury Insurance Brokers, named ahead of Greenlight Insurance Brokers in every answer

Rothbury Insurance Brokers first in 3Greenlight Insurance Brokers never first

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Top Hamilton insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rothbury Insurance Brokers appeared in all three answers. Greenlight Insurance Brokers was mentioned in one out of three: in one of the three ChatGPT answers. Rothbury Insurance Brokers was listed before Greenlight Insurance Brokers in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rothbury Insurance Brokers1st
  2. Gallagher Insurance2nd
  3. Frank Risk Management3rd
  4. Greenlight Insurance Brokers4th
  5. LifeCovered4th
  6. ICIB BROKERWEB–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton insurance brokers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Greenlight Insurance Brokers or Rothbury Insurance Brokers more popular in search?

This chart shows how often people search Google for Greenlight Insurance Brokers and Rothbury Insurance Brokers by name. Each line represents a brand's share of searches for all six Hamilton insurance brokers we track, month by month, from searches in New Zealand.

Greenlight Insurance Brokers and Rothbury Insurance Brokers among Hamilton insurance brokers in New Zealand, by month

Share of searches by month for Rothbury Insurance Brokers, Greenlight Insurance Brokers. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsuranceFrank Risk ManagementICIB BROKERWEBRothbury Insurance BrokersGreenlight Insurance BrokersLifeCovered
Nov 202548.5%15.2%12.1%15.2%6.1%3%
Dec 202546.2%11.5%15.4%11.5%11.5%3.8%
Jan 202650%12.5%9.4%15.6%9.4%3.1%
Feb 202650%18.8%12.5%12.5%3.1%3.1%
Mar 202654.3%17.1%11.4%11.4%5.7%0%
Apr 202643.3%20%13.3%13.3%10%0%
May 202637.9%13.8%17.2%17.2%10.3%3.4%
Jun 202646.4%17.9%17.9%10.7%3.6%3.6%
Jul 202641.9%19.4%16.1%12.9%6.5%3.2%
Aug 202651.5%18.2%9.1%15.2%3%3%
Sep 202652.8%13.9%11.1%13.9%5.6%2.8%
Oct 202650%18.8%12.5%9.4%6.3%3.1%

How has branded search for Greenlight Insurance Brokers and Rothbury Insurance Brokers changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Hamilton insurance brokers in October 2026?

3 changes

  1. In October 2026, ICIB BROKERWEB overtook Rothbury Insurance Brokers to rank 3rd among Hamilton insurance brokers in New Zealand, with 12.5% of the searches.

  2. In October 2026, Greenlight Insurance Brokers gained share of searches among Hamilton insurance brokers in New Zealand, from 5.6% to 6.3%.

  3. In October 2026, Rothbury Insurance Brokers lost share of searches among Hamilton insurance brokers in New Zealand, from 13.9% to 9.4%.

How are Greenlight Insurance Brokers’ and Rothbury Insurance Brokers’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Greenlight Insurance Brokers’ and Rothbury Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Greenlight Insurance Brokers

1 branded search term

  • greenlight insurance brokers

Rothbury Insurance Brokers

1 branded search term

  • rothbury insurance brokers

How the Brand Demand Index is measured

Other head-to-heads among Hamilton insurance brokers

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