ICIB BROKERWEB vs LifeCovered:Which is more popular in New Zealand?
In October 2026, ICIB BROKERWEB had more branded searches than LifeCovered among Hamilton insurance brokers in New Zealand. ICIB BROKERWEB had about 40 branded searches, while LifeCovered had 10. ICIB BROKERWEB made up 12.5% of all Hamilton insurance broker searches we track, and LifeCovered accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about Hamilton insurance brokers, LifeCovered appeared in two of the three answers and ICIB BROKERWEB in none.
Who do people search for more?
ICIB BROKERWEB, about 4 searches for every 1 for LifeCovered
Who does AI mention more?
LifeCovered, mentioned in 2 of 3 answers, ICIB BROKERWEB in 0
Who does AI recommend more?
LifeCovered, the only one of the two named
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Top Hamilton insurance brokers in ChatGPT and Google AI Overviews
In three ChatGPT questions, LifeCovered was mentioned in two out of three: in two of the three ChatGPT answers. ICIB BROKERWEB did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Gallagher Insurance3 of 3Named in 3 of 3 ChatGPT answers
Rothbury Insurance Brokers3 of 3Named in 3 of 3 ChatGPT answers
Frank Risk Management2 of 3Named in 2 of 3 ChatGPT answers- LifeCovered2 of 3Named in 2 of 3 ChatGPT answers
Greenlight Insurance Brokers1 of 3Named in 1 of 3 ChatGPT answers- ICIB BROKERWEB0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton insurance brokers
3 answers
Asked ChatGPT
“Which insurance broker should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best insurance brokers in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best insurance broker in Hamilton, New Zealand for business cover?”
Searched Google, AI Overview
“insurance brokers hamilton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“commercial insurance hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ICIB BROKERWEB or LifeCovered more popular in search?
This chart shows how often people search Google for ICIB BROKERWEB and LifeCovered by name. Each line represents a brand's share of searches for all six Hamilton insurance brokers we track, month by month, from searches in New Zealand.
Share of searches by month for ICIB BROKERWEB, LifeCovered. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gallagher Insurance | Frank Risk Management | ICIB BROKERWEB | Rothbury Insurance Brokers | Greenlight Insurance Brokers | LifeCovered |
|---|---|---|---|---|---|---|
| Nov 2025 | 48.5% | 15.2% | 12.1% | 15.2% | 6.1% | 3% |
| Dec 2025 | 46.2% | 11.5% | 15.4% | 11.5% | 11.5% | 3.8% |
| Jan 2026 | 50% | 12.5% | 9.4% | 15.6% | 9.4% | 3.1% |
| Feb 2026 | 50% | 18.8% | 12.5% | 12.5% | 3.1% | 3.1% |
| Mar 2026 | 54.3% | 17.1% | 11.4% | 11.4% | 5.7% | 0% |
| Apr 2026 | 43.3% | 20% | 13.3% | 13.3% | 10% | 0% |
| May 2026 | 37.9% | 13.8% | 17.2% | 17.2% | 10.3% | 3.4% |
| Jun 2026 | 46.4% | 17.9% | 17.9% | 10.7% | 3.6% | 3.6% |
| Jul 2026 | 41.9% | 19.4% | 16.1% | 12.9% | 6.5% | 3.2% |
| Aug 2026 | 51.5% | 18.2% | 9.1% | 15.2% | 3% | 3% |
| Sep 2026 | 52.8% | 13.9% | 11.1% | 13.9% | 5.6% | 2.8% |
| Oct 2026 | 50% | 18.8% | 12.5% | 9.4% | 6.3% | 3.1% |
How has branded search for ICIB BROKERWEB and LifeCovered changed in New Zealand over the last 12 months?
3 findings
- ICIB BROKERWEB was ahead of LifeCovered in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, ICIB BROKERWEB’s share of searches among Hamilton insurance brokers in New Zealand moved from 12.1% to 12.5%, and its estimated monthly branded searches held steady at 40.
- Across the 12 months ending October 2026, LifeCovered’s share of searches among Hamilton insurance brokers in New Zealand moved from 3% to 3.1%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand Hamilton insurance brokers in October 2026?
1 change
In October 2026, ICIB BROKERWEB overtook Rothbury Insurance Brokers to rank 3rd among Hamilton insurance brokers in New Zealand, with 12.5% of the searches.
How are ICIB BROKERWEB’s and LifeCovered’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using ICIB BROKERWEB’s and LifeCovered’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ICIB BROKERWEB
4 branded search terms
- icib
- icib brokerweb
- icib brokerweb hamilton
- icib insurance
LifeCovered
1 branded search term
- lifecovered
Other head-to-heads among Hamilton insurance brokers
- Gallagher Insurance vs Frank Risk Management: compare popularity
- Gallagher Insurance vs ICIB BROKERWEB: compare popularity
- Gallagher Insurance vs Rothbury Insurance Brokers: compare popularity
- Gallagher Insurance vs Greenlight Insurance Brokers: compare popularity
- Frank Risk Management vs ICIB BROKERWEB: compare popularity
- Frank Risk Management vs Rothbury Insurance Brokers: compare popularity
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