Brandwave

Blanket Insurance vs ICIB BROKERWEB:Which is more popular in New Zealand?

In October 2026, Blanket Insurance had more branded searches than ICIB BROKERWEB among Auckland insurance brokers in New Zealand. Blanket Insurance had about 320 branded searches, while ICIB BROKERWEB had 240. Blanket Insurance made up 9.8% of all Auckland insurance broker searches we track, and ICIB BROKERWEB accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about Auckland insurance brokers, Blanket Insurance appeared in three of the four answers and ICIB BROKERWEB in none.

Among Auckland insurance brokers in New Zealand in October 2026

Who do people search for more?

Blanket Insurance, about 33% more searches than ICIB BROKERWEB

Blanket Insurance 320 searchesICIB BROKERWEB 240 searches

Who does AI mention more?

Blanket Insurance, mentioned in 3 of 4 answers, ICIB BROKERWEB in 0

Blanket Insurance in 3 of 4ICIB BROKERWEB in 0 of 4

Who does AI recommend more?

Blanket Insurance, the only one of the two named

Blanket Insurance first in 3ICIB BROKERWEB never named

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Top Auckland insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Blanket Insurance was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. ICIB BROKERWEB did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Marble Insurance1st
  2. Rothbury2nd
  3. Blanket Insurance3rd
  4. Elan Insurance Brokers4th
  5. PIC Insurance Brokers5th
  6. Gallagher Insurance–
  7. ICIB BROKERWEB–
  8. PSC Insurance Brokers–
  9. Primesure Insurance Brokers–
  10. Frank Risk Management–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rothbury3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blanket Insurance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marble Insurance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elan Insurance Brokers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PIC Insurance Brokers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gallagher Insurance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ICIB BROKERWEB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PSC Insurance Brokers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Primesure Insurance Brokers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frank Risk Management0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland insurance brokers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Blanket Insurance or ICIB BROKERWEB more popular in search?

This chart shows how often people search Google for Blanket Insurance and ICIB BROKERWEB by name. Each line represents a brand's share of searches for all ten Auckland insurance brokers we track, month by month, from searches in New Zealand.

Blanket Insurance and ICIB BROKERWEB among Auckland insurance brokers in New Zealand, by month

Share of searches by month for Blanket Insurance, ICIB BROKERWEB. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsurancePIC Insurance BrokersRothburyBlanket InsuranceMarble InsuranceICIB BROKERWEBPSC Insurance BrokersPrimesure Insurance BrokersElan Insurance BrokersFrank Risk Management
Nov 202530.8%12.7%19.2%10.4%8.4%9.1%3.2%2.9%1.9%1.3%
Dec 202533.9%11.5%21.1%9.3%6.2%8.8%3.5%3.1%1.8%0.88%
Jan 202630.4%12.2%22.4%12.2%6.5%9.1%3%1.9%1.1%1.1%
Feb 202629.9%15.1%18.6%12.3%5.3%8.8%2.5%1.9%4.7%0.94%
Mar 202627.2%13.6%20.4%11%5.9%11.6%2.3%2%4.5%1.4%
Apr 202624.5%15.3%18.8%12.4%12.4%8.6%2.5%2.2%1.9%1.3%
May 202629.3%14.5%17.8%11.8%9.7%10.3%2.4%1.5%1.5%1.2%
Jun 202625.2%12.3%22.6%12.3%10.1%9.7%2.5%2.5%1.6%1.3%
Jul 202629.5%12.2%22.6%8.2%10%10.3%2.5%2.2%1.3%1.3%
Aug 202630.6%15.6%19.2%10.4%8.5%7.8%2.6%2.3%1.3%1.6%
Sep 202632%13.3%20.1%8.8%8.8%9.5%2.7%2%1.7%1%
Oct 202629.9%18%18%9.8%9.8%7.3%3%1.8%1.2%1.2%

How has branded search for Blanket Insurance and ICIB BROKERWEB changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending October 2026: ICIB BROKERWEB took it in March 2026, Blanket Insurance took it in April 2026, ICIB BROKERWEB took it in July 2026, Blanket Insurance took it in August 2026, ICIB BROKERWEB took it in September 2026, Blanket Insurance took it in October 2026.
  • Across the 12 months ending October 2026, Blanket Insurance’s share of searches among Auckland insurance brokers in New Zealand moved from 10.4% to 9.8%, and its estimated monthly branded searches held steady at 320.
  • Across the 12 months ending October 2026, ICIB BROKERWEB’s share of searches among Auckland insurance brokers in New Zealand moved from 9.1% to 7.3%, and its estimated monthly branded searches moved from 280 to 240.

How did search popularity change for New Zealand Auckland insurance brokers in October 2026?

3 changes

  1. In October 2026, Blanket Insurance overtook ICIB BROKERWEB to rank 4th among Auckland insurance brokers in New Zealand, with 9.8% of the searches.

  2. In October 2026, Marble Insurance overtook ICIB BROKERWEB to rank 5th among Auckland insurance brokers in New Zealand, with 9.8% of the searches.

  3. In October 2026, ICIB BROKERWEB lost share of searches among Auckland insurance brokers in New Zealand, from 9.5% to 7.3%.

How are Blanket Insurance’s and ICIB BROKERWEB’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Blanket Insurance’s and ICIB BROKERWEB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blanket Insurance

1 branded search term

  • blanket insurance

ICIB BROKERWEB

3 branded search terms

  • icib
  • icib brokerweb
  • icib insurance

How the Brand Demand Index is measured

Other head-to-heads among Auckland insurance brokers

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