Brandwave

Elan Insurance Brokers vs ICIB BROKERWEB:Which is more popular in New Zealand?

In October 2026, ICIB BROKERWEB had more branded searches than Elan Insurance Brokers among Auckland insurance brokers in New Zealand. ICIB BROKERWEB had about 240 branded searches, while Elan Insurance Brokers had 40. ICIB BROKERWEB made up 7.3% of all Auckland insurance broker searches we track, and Elan Insurance Brokers accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about Auckland insurance brokers, Elan Insurance Brokers appeared in three of the four answers and ICIB BROKERWEB in none.

Among Auckland insurance brokers in New Zealand in October 2026

Who do people search for more?

ICIB BROKERWEB, about 6 searches for every 1 for Elan Insurance Brokers

ICIB BROKERWEB 240 searchesElan Insurance Brokers 40 searches

Who does AI mention more?

Elan Insurance Brokers, mentioned in 3 of 4 answers, ICIB BROKERWEB in 0

Elan Insurance Brokers in 3 of 4ICIB BROKERWEB in 0 of 4

Who does AI recommend more?

Elan Insurance Brokers, the only one of the two named

Elan Insurance Brokers first in 3ICIB BROKERWEB never named

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Top Auckland insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Elan Insurance Brokers was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. ICIB BROKERWEB did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Marble Insurance1st
  2. Rothbury2nd
  3. Blanket Insurance3rd
  4. Elan Insurance Brokers4th
  5. PIC Insurance Brokers5th
  6. Gallagher Insurance–
  7. ICIB BROKERWEB–
  8. PSC Insurance Brokers–
  9. Primesure Insurance Brokers–
  10. Frank Risk Management–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rothbury3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blanket Insurance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marble Insurance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elan Insurance Brokers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PIC Insurance Brokers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gallagher Insurance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ICIB BROKERWEB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PSC Insurance Brokers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Primesure Insurance Brokers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frank Risk Management0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland insurance brokers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Elan Insurance Brokers or ICIB BROKERWEB more popular in search?

This chart shows how often people search Google for Elan Insurance Brokers and ICIB BROKERWEB by name. Each line represents a brand's share of searches for all ten Auckland insurance brokers we track, month by month, from searches in New Zealand.

Elan Insurance Brokers and ICIB BROKERWEB among Auckland insurance brokers in New Zealand, by month

Share of searches by month for ICIB BROKERWEB, Elan Insurance Brokers. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsurancePIC Insurance BrokersRothburyBlanket InsuranceMarble InsuranceICIB BROKERWEBPSC Insurance BrokersPrimesure Insurance BrokersElan Insurance BrokersFrank Risk Management
Nov 202530.8%12.7%19.2%10.4%8.4%9.1%3.2%2.9%1.9%1.3%
Dec 202533.9%11.5%21.1%9.3%6.2%8.8%3.5%3.1%1.8%0.88%
Jan 202630.4%12.2%22.4%12.2%6.5%9.1%3%1.9%1.1%1.1%
Feb 202629.9%15.1%18.6%12.3%5.3%8.8%2.5%1.9%4.7%0.94%
Mar 202627.2%13.6%20.4%11%5.9%11.6%2.3%2%4.5%1.4%
Apr 202624.5%15.3%18.8%12.4%12.4%8.6%2.5%2.2%1.9%1.3%
May 202629.3%14.5%17.8%11.8%9.7%10.3%2.4%1.5%1.5%1.2%
Jun 202625.2%12.3%22.6%12.3%10.1%9.7%2.5%2.5%1.6%1.3%
Jul 202629.5%12.2%22.6%8.2%10%10.3%2.5%2.2%1.3%1.3%
Aug 202630.6%15.6%19.2%10.4%8.5%7.8%2.6%2.3%1.3%1.6%
Sep 202632%13.3%20.1%8.8%8.8%9.5%2.7%2%1.7%1%
Oct 202629.9%18%18%9.8%9.8%7.3%3%1.8%1.2%1.2%

How has branded search for Elan Insurance Brokers and ICIB BROKERWEB changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland insurance brokers in October 2026?

4 changes

  1. In October 2026, Blanket Insurance overtook ICIB BROKERWEB to rank 4th among Auckland insurance brokers in New Zealand, with 9.8% of the searches.

  2. In October 2026, Marble Insurance overtook ICIB BROKERWEB to rank 5th among Auckland insurance brokers in New Zealand, with 9.8% of the searches.

  3. In October 2026, ICIB BROKERWEB lost share of searches among Auckland insurance brokers in New Zealand, from 9.5% to 7.3%.

  4. Estimated monthly branded searches for Elan Insurance Brokers in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in October 2026.

How are Elan Insurance Brokers’ and ICIB BROKERWEB’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Elan Insurance Brokers’ and ICIB BROKERWEB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elan Insurance Brokers

2 branded search terms

  • elan insurance
  • elan insurance brokers

ICIB BROKERWEB

3 branded search terms

  • icib
  • icib brokerweb
  • icib insurance

How the Brand Demand Index is measured

Other head-to-heads among Auckland insurance brokers

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