ICIB BROKERWEB vs Runacres Insurance:Which is more popular by branded search in New Zealand?
In August 2026, ICIB BROKERWEB had more branded searches than Runacres Insurance among christchurch insurance brokers in New Zealand. ICIB BROKERWEB was estimated to have 640 branded searches compared to Runacres Insurance’s 430, and held a 4.1% Share of Search versus Runacres Insurance’s 2.8%.
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Which is more popular in search, ICIB BROKERWEB or Runacres Insurance?
Compare Christchurch insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ICIB BROKERWEB, Runacres Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | ICIB BROKERWEB | Runacres Insurance | PSC Insurance Brokers |
|---|---|---|---|---|
| Oct 2025 | 91.4% | 4% | 3.5% | 1.1% |
| Nov 2025 | 90.9% | 4.1% | 3.8% | 1.1% |
| Dec 2025 | 91.6% | 3.8% | 3.7% | 0.91% |
| Jan 2026 | 91.7% | 3.6% | 3.8% | 0.86% |
| Feb 2026 | 91% | 4% | 3.9% | 1% |
| Mar 2026 | 90.2% | 5.1% | 3.6% | 1.1% |
| Apr 2026 | 89.7% | 5.3% | 3.9% | 1% |
| May 2026 | 91.7% | 4.4% | 3% | 0.91% |
| Jun 2026 | 91.3% | 4.3% | 3.3% | 1.1% |
| Jul 2026 | 91.6% | 4.7% | 2.8% | 0.91% |
| Aug 2026 | 92.3% | 4.1% | 2.8% | 0.84% |
| Sep 2026 | — | — | — | — |
How has the ICIB BROKERWEB and Runacres Insurance comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Runacres Insurance took it in January 2026, ICIB BROKERWEB took it in February 2026.
- Across the 11 months ending August 2026, ICIB BROKERWEB’s estimated Share of Search among christchurch insurance brokers in New Zealand moved from 4% to 4.1%, and its estimated monthly branded searches moved from 710 to 640.
- Across the 11 months ending August 2026, Runacres Insurance’s estimated Share of Search among christchurch insurance brokers in New Zealand moved from 3.5% to 2.8%, and its estimated monthly branded searches moved from 630 to 430.
How did search popularity change for New Zealand christchurch insurance brokers in August 2026?
2 changes
In August 2026, ICIB BROKERWEB lost estimated Share of Search among christchurch insurance brokers in New Zealand, from 4.7% to 4.1%.

Estimated monthly branded searches for Runacres Insurance in New Zealand fell 31.7% over 11 measured months, from 630 to 430 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ICIB BROKERWEB’s and Runacres Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ICIB BROKERWEB
5 branded search terms
- icib
- icib brokerweb
- icib brokerweb christchurch
- icib brokerweb hamilton
- icib insurance
Runacres Insurance
4 branded search terms
- runacres
- runacres insurance
- runacres insurance brokers
- runacres insurance christchurch

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