ICIB BROKERWEB vs Primesure Insurance Brokers:Which is more popular by branded search in New Zealand?
In August 2026, ICIB BROKERWEB had more branded searches than Primesure Insurance Brokers among auckland insurance brokers in New Zealand. ICIB BROKERWEB was estimated to have 640 branded searches compared to Primesure Insurance Brokers’ 100, and held a 4% Share of Search versus Primesure Insurance Brokers’ 0.62%.
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Which is more popular in search, ICIB BROKERWEB or Primesure Insurance Brokers?
Compare Auckland insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ICIB BROKERWEB, Primesure Insurance Brokers. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | PIC Insurance Brokers | ICIB BROKERWEB | Frank Risk Management | PSC Insurance Brokers | Primesure Insurance Brokers |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.5% | 3.3% | 3.9% | 0.61% | 1.1% | 0.55% |
| Nov 2025 | 88.9% | 4.4% | 4.1% | 0.81% | 1.1% | 0.75% |
| Dec 2025 | 90.1% | 3.7% | 3.7% | 0.57% | 0.89% | 0.97% |
| Jan 2026 | 90.7% | 3.7% | 3.6% | 0.59% | 0.85% | 0.52% |
| Feb 2026 | 88.7% | 4.9% | 3.9% | 0.88% | 1% | 0.63% |
| Mar 2026 | 87.5% | 4.9% | 4.9% | 0.97% | 1.1% | 0.61% |
| Apr 2026 | 85.7% | 5.9% | 5.1% | 1.3% | 0.98% | 0.98% |
| May 2026 | 88.3% | 5.2% | 4.2% | 0.82% | 0.88% | 0.57% |
| Jun 2026 | 88.8% | 4.3% | 4.2% | 0.81% | 1.1% | 0.87% |
| Jul 2026 | 88.9% | 4.2% | 4.6% | 0.82% | 0.88% | 0.69% |
| Aug 2026 | 88.7% | 4.9% | 4% | 0.99% | 0.81% | 0.62% |
| Sep 2026 | — | — | — | — | — | — |
How has the ICIB BROKERWEB and Primesure Insurance Brokers comparison changed over the last 12 months?
3 findings
- ICIB BROKERWEB was ahead of Primesure Insurance Brokers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ICIB BROKERWEB’s estimated Share of Search among auckland insurance brokers in New Zealand moved from 3.9% to 4%, and its estimated monthly branded searches moved from 710 to 640.
- Across the 11 months ending August 2026, Primesure Insurance Brokers’ estimated Share of Search among auckland insurance brokers in New Zealand moved from 0.55% to 0.62%, and its estimated monthly branded searches held steady at 100.
How did search popularity change for New Zealand auckland insurance brokers in August 2026?
2 changes
In August 2026, PIC Insurance Brokers overtook ICIB BROKERWEB to rank 2nd among auckland insurance brokers in New Zealand, at 4.9%.
In August 2026, ICIB BROKERWEB lost estimated Share of Search among auckland insurance brokers in New Zealand, from 4.6% to 4%.
How each brand is measured
Brandwave collects information about searches that people make online using ICIB BROKERWEB’s and Primesure Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ICIB BROKERWEB
5 branded search terms
- icib
- icib brokerweb
- icib brokerweb christchurch
- icib brokerweb hamilton
- icib insurance
Primesure Insurance Brokers
4 branded search terms
- primesure
- primesure brokers
- primesure insurance
- primesure insurance brokers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.