Brandwave

How popular isHuckleberry in search?

In August 2026, there were an estimated 280 branded searches for Huckleberry in New Zealand which is down 17.6% over the last 11 months. Huckleberry holds 0.61% estimated Share of Search among New Zealand bulk and organic food stores and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Farro60.7%
  2. Bin Inn31.1%
  3. Commonsense Organics7.5%
  4. Huckleberry0.61%
  5. Bulk Foods Online0.17%
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Which bulk and organic food stores compete with Huckleberry?

Huckleberry against bulk and organic food stores in New Zealand, by month

Share of Search by month for Farro, Bin Inn, Commonsense Organics, Huckleberry. The figures are in the table below the chart.

View monthly share of search table
MonthFarroBin InnCommonsense OrganicsHuckleberryBulk Foods Online
Oct 202557%34.3%7.9%0.69%0.06%
Nov 202561.8%30.5%7.1%0.6%0.05%
Dec 202570.1%23.5%6%0.38%0.06%
Jan 202656.3%33.3%9.6%0.64%0.15%
Feb 202661.1%29.8%8.3%0.65%0.11%
Mar 202655.7%34.9%8.3%0.71%0.39%
Apr 202655.8%34.8%8.4%0.69%0.28%
May 202656%34.8%8.4%0.67%0.12%
Jun 202658.8%32.6%7.8%0.56%0.11%
Jul 202660.8%30.9%7.4%0.6%0.17%
Aug 202660.7%31.1%7.5%0.61%0.17%
Sep 2026—————

  1. 1.Farro

    60.7%

    held 1st · 28.1K estimated branded searches · -0.74% vs prior month · -0.2 points

  2. 2.Bin Inn

    31.1%

    held 2nd · 14.4K estimated branded searches · 0% vs prior month · +0.1 points

  3. 3.Commonsense Organics

    7.5%

    held 3rd · 3.5K estimated branded searches · -0.29% vs prior month · 0 points

  4. 4.Huckleberry

    0.61%

    held 4th · 280 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Bulk Foods Online

    0.17%

    held 5th · 80 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Huckleberry and its closest rivals

How has branded search demand for Huckleberry changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Huckleberry in New Zealand fell from 340 to 280.
  • Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among bulk and organic food stores in New Zealand held steady, from 0.69% to 0.61%.

How did search popularity change for New Zealand bulk and organic food stores in August 2026?

  1. Estimated monthly branded searches for Bulk Foods Online in New Zealand rose 166.7% over 11 measured months, from 30 to 80 in August 2026.

  2. Estimated monthly branded searches for Huckleberry in New Zealand fell 17.6% over 11 measured months, from 340 to 280 in August 2026.

  3. Estimated monthly branded searches for Bin Inn in New Zealand fell 15.5% over 11 measured months, from 17K to 14.4K in August 2026.

  4. Estimated monthly branded searches for Commonsense Organics in New Zealand fell 12.4% over 11 measured months, from 3.9K to 3.5K in August 2026.

Which pregnancy and baby apps compete with Huckleberry?

Huckleberry against pregnancy and baby apps in New Zealand, by month

Share of Search by month for Pregnancy+, Huckleberry, The Bump. The figures are in the table below the chart.

View monthly share of search table
MonthPregnancy+HuckleberryThe BumpBabyCentre
Oct 202585%8.9%5.8%0.26%
Nov 202586.4%8.8%4.5%0.27%
Dec 202590.8%6.3%2.3%0.57%
Jan 202686.2%8.8%4.8%0.27%
Feb 202685%9.9%3.8%1.3%
Mar 202686.9%8%4.9%0.22%
Apr 202686.9%9.6%3.3%0.27%
May 202686.1%9.1%4%0.8%
Jun 202689.7%5.7%4.4%0.23%
Jul 202692.9%4.5%2.4%0.16%
Aug 202690.2%6.5%2.8%0.47%
Sep 2026————

  1. 1.Pregnancy+

    90.2%

    held 1st · 3.9K estimated branded searches · -32.8% vs prior month · -2.7 points

  2. 2.Huckleberry

    6.5%

    held 2nd · 280 estimated branded searches · 0% vs prior month · +2 points

  3. 3.The Bump

    2.8%

    held 3rd · 120 estimated branded searches · -20% vs prior month · +0.4 points

  4. 4.BabyCentre

    0.47%

    held 4th · 20 estimated branded searches · +100% vs prior month · +0.3 points

Compare search popularity between Huckleberry and its closest rivals

How has branded search demand for Huckleberry changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among pregnancy and baby apps in New Zealand decreased from 8.9% to 6.5%.
  • Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among pregnancy and baby apps in New Zealand peaked at 9.9% in February 2026 and was lowest at 4.5% in July 2026.

How did search popularity change for New Zealand pregnancy and baby apps in August 2026?

  1. In August 2026, Huckleberry gained estimated Share of Search among pregnancy and baby apps in New Zealand, from 4.5% to 6.5%.

  2. In August 2026, Pregnancy+ lost estimated Share of Search among pregnancy and baby apps in New Zealand, from 92.9% to 90.2%.

  3. Estimated monthly branded searches for BabyCentre in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  4. Estimated monthly branded searches for The Bump in New Zealand fell 45.5% over 11 measured months, from 220 to 120 in August 2026.

Which specialty grocers compete with Huckleberry?

Huckleberry against specialty grocers in New Zealand, by month

Share of Search by month for Farro, Moore Wilson's, Commonsense Organics, Huckleberry. The figures are in the table below the chart.

View monthly share of search table
MonthFarroMoore Wilson'sCommonsense OrganicsRaeward FreshHuckleberryNosh
Oct 202553.2%35.8%7.4%2.9%0.64%0.09%
Nov 202557.6%32.3%6.6%2.7%0.56%0.12%
Dec 202563%29.4%5.4%1.8%0.34%0.11%
Jan 202656.3%30.4%9.6%2.9%0.64%0.14%
Feb 202657.9%31%7.9%2.4%0.62%0.12%
Mar 202657.2%31.1%8.6%2.3%0.72%0.1%
Apr 202653.9%35.4%8.1%1.9%0.66%0.11%
May 202657.7%31.4%8.6%1.5%0.69%0.1%
Jun 202660.5%29.3%8.1%1.5%0.58%0.12%
Jul 202658.7%31.8%7.2%1.6%0.58%0.1%
Aug 202662.2%27.9%7.6%1.5%0.62%0.13%
Sep 2026——————

  1. 1.Farro

    62.2%

    held 1st · 28.1K estimated branded searches · -0.74% vs prior month · +3.5 points

  2. 2.Moore Wilson's

    27.9%

    held 2nd · 12.6K estimated branded searches · -18% vs prior month · -4 points

  3. 3.Commonsense Organics

    7.6%

    held 3rd · 3.5K estimated branded searches · -0.29% vs prior month · +0.5 points

  4. 4.Raeward Fresh

    1.5%

    held 4th · 690 estimated branded searches · -11.5% vs prior month · -0.1 points

  5. 5.Huckleberry

    0.62%

    held 5th · 280 estimated branded searches · 0% vs prior month · 0 points

  6. 6.Nosh

    0.13%

    held 6th · 60 estimated branded searches · +20% vs prior month · 0 points

Compare search popularity between Huckleberry and its closest rivals

How has branded search demand for Huckleberry changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among specialty grocers in New Zealand held steady, from 0.64% to 0.62%.

How did search popularity change for New Zealand specialty grocers in August 2026?

  1. In August 2026, Farro gained estimated Share of Search among specialty grocers in New Zealand, from 58.7% to 62.2%.

  2. In August 2026, Moore Wilson's lost estimated Share of Search among specialty grocers in New Zealand, from 31.8% to 27.9%.

  3. Estimated monthly branded searches for Nosh in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.

  4. Estimated monthly branded searches for Raeward Fresh in New Zealand fell 55.5% over 11 measured months, from 1.6K to 690 in August 2026.

  5. Estimated monthly branded searches for Huckleberry in New Zealand fell 17.6% over 11 measured months, from 340 to 280 in August 2026.

  6. Estimated monthly branded searches for Commonsense Organics in New Zealand fell 12.4% over 11 measured months, from 3.9K to 3.5K in August 2026.

How is Huckleberry measured?

Brandwave collects information about searches that people make online using Huckleberry’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • huckleberry app
  • huckleberry grocery
  • huckleberry near me
  • huckleberry nz
  • huckleberry organic
  • huckleberry sleep
  • huckleberry store

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