Huckleberry vs Nosh:Which is more popular by branded search in New Zealand?
In August 2026, Huckleberry had more branded searches than Nosh among specialty grocers in New Zealand. Huckleberry was estimated to have 280 branded searches compared to Nosh’s 60, and held a 0.62% Share of Search versus Nosh’s 0.13%.
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Which is more popular in search, Huckleberry or Nosh?
Compare the gourmet, organic and specialty food stores New Zealanders shop for groceries. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Huckleberry, Nosh. The figures are in the table below the chart.
View monthly share of search table
| Month | Farro | Moore Wilson's | Commonsense Organics | Raeward Fresh | Huckleberry | Nosh |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 35.8% | 7.4% | 2.9% | 0.64% | 0.09% |
| Nov 2025 | 57.6% | 32.3% | 6.6% | 2.7% | 0.56% | 0.12% |
| Dec 2025 | 63% | 29.4% | 5.4% | 1.8% | 0.34% | 0.11% |
| Jan 2026 | 56.3% | 30.4% | 9.6% | 2.9% | 0.64% | 0.14% |
| Feb 2026 | 57.9% | 31% | 7.9% | 2.4% | 0.62% | 0.12% |
| Mar 2026 | 57.2% | 31.1% | 8.6% | 2.3% | 0.72% | 0.1% |
| Apr 2026 | 53.9% | 35.4% | 8.1% | 1.9% | 0.66% | 0.11% |
| May 2026 | 57.7% | 31.4% | 8.6% | 1.5% | 0.69% | 0.1% |
| Jun 2026 | 60.5% | 29.3% | 8.1% | 1.5% | 0.58% | 0.12% |
| Jul 2026 | 58.7% | 31.8% | 7.2% | 1.6% | 0.58% | 0.1% |
| Aug 2026 | 62.2% | 27.9% | 7.6% | 1.5% | 0.62% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the Huckleberry and Nosh comparison changed over the last 12 months?
3 findings
- Huckleberry was ahead of Nosh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among specialty grocers in New Zealand moved from 0.64% to 0.62%, and its estimated monthly branded searches moved from 340 to 280.
- Across the 11 months ending August 2026, Nosh’s estimated Share of Search among specialty grocers in New Zealand moved from 0.09% to 0.13%, and its estimated monthly branded searches moved from 50 to 60.
How did search popularity change for New Zealand specialty grocers in August 2026?
2 changes
Estimated monthly branded searches for Nosh in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.
Estimated monthly branded searches for Huckleberry in New Zealand fell 17.6% over 11 measured months, from 340 to 280 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Huckleberry’s and Nosh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Huckleberry
7 branded search terms
- huckleberry app
- huckleberry grocery
- huckleberry near me
- huckleberry nz
- huckleberry organic
- huckleberry sleep
- huckleberry store
Nosh
6 branded search terms
- nosh auckland
- nosh deli
- nosh food market
- nosh gourmet food
- nosh grocery
- nosh organic
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.