Brandwave

Specialty grocers in New Zealand:Which brands are most popular in search?

In August 2026, Farro was the most searched among specialty grocers in New Zealand, with an estimated 28.1K branded searches and 62.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Farro62.2%
  2. Moore Wilson's27.9%
  3. Commonsense Organics7.6%
  4. Raeward Fresh1.5%
  5. Huckleberry0.62%
  6. Nosh0.13%

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Share of SearchLeaderboard

Compare the gourmet, organic and specialty food stores New Zealanders shop for groceries. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among specialty grocers in New Zealand, by month

Share of Search by month for Farro, Moore Wilson's, Commonsense Organics. The figures are in the table below the chart.

View monthly share of search table
MonthFarroMoore Wilson'sCommonsense OrganicsRaeward FreshHuckleberryNosh
Oct 202553.2%35.8%7.4%2.9%0.64%0.09%
Nov 202557.6%32.3%6.6%2.7%0.56%0.12%
Dec 202563%29.4%5.4%1.8%0.34%0.11%
Jan 202656.3%30.4%9.6%2.9%0.64%0.14%
Feb 202657.9%31%7.9%2.4%0.62%0.12%
Mar 202657.2%31.1%8.6%2.3%0.72%0.1%
Apr 202653.9%35.4%8.1%1.9%0.66%0.11%
May 202657.7%31.4%8.6%1.5%0.69%0.1%
Jun 202660.5%29.3%8.1%1.5%0.58%0.12%
Jul 202658.7%31.8%7.2%1.6%0.58%0.1%
Aug 202662.2%27.9%7.6%1.5%0.62%0.13%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Farro

    62.2%

    held 1st · 28.1K estimated branded searches · -0.74% vs prior month · +3.5 points

  2. 2.Moore Wilson's

    27.9%

    held 2nd · 12.6K estimated branded searches · -18% vs prior month · -4 points

  3. 3.Commonsense Organics

    7.6%

    held 3rd · 3.5K estimated branded searches · -0.29% vs prior month · +0.5 points

  4. 4.Raeward Fresh

    1.5%

    held 4th · 690 estimated branded searches · -11.5% vs prior month · -0.1 points

  5. 5.Huckleberry

    0.62%

    held 5th · 280 estimated branded searches · 0% vs prior month · 0 points

  6. 6.Nosh

    0.13%

    held 6th · 60 estimated branded searches · +20% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among specialty grocers in New Zealand?

In August 2026, Farro was the most searched among specialty grocers in New Zealand, with an estimated 28.1K branded searches and 62.2% estimated Share of Search within this set. Moore Wilson's is in 2nd place, 34.3 percentage points behind at 27.9% Share of Search.

New Zealand specialty grocers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Farro53.2% → 62.2%63%Dec 202553.2%Oct 20251st
Moore Wilson's35.8% → 27.9%35.8%Oct 202527.9%Aug 20262nd
Commonsense Organics7.4% → 7.6%9.6%Jan 20265.4%Dec 20253rd
Raeward Fresh2.9% → 1.5%2.9%Jan 20261.5%Jun 20264th
Huckleberry0.64% → 0.62%0.72%Mar 20260.34%Dec 20255th
Nosh0.09% → 0.13%0.14%Jan 20260.09%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Farro’s estimated Share of Search among specialty grocers in New Zealand increased from 53.2% to 62.2%.
  • Across the 11 months ending August 2026, Moore Wilson's’ estimated Share of Search among specialty grocers in New Zealand decreased from 35.8% to 27.9%.
  • Across the 11 months ending August 2026, Raeward Fresh’s estimated Share of Search among specialty grocers in New Zealand decreased from 2.9% to 1.5%.
  • Across the 11 months ending August 2026, Farro’s estimated Share of Search among specialty grocers in New Zealand peaked at 63% in December 2025 and was lowest at 53.2% in October 2025.
  • Across the 11 months ending August 2026, Commonsense Organics’ estimated Share of Search among specialty grocers in New Zealand peaked at 9.6% in January 2026 and was lowest at 5.4% in December 2025.
  • Across the 11 months ending August 2026, Raeward Fresh’s estimated Share of Search among specialty grocers in New Zealand peaked at 2.9% in January 2026 and was lowest at 1.5% in June 2026.
  • Across the 11 months ending August 2026, Commonsense Organics, Huckleberry and Nosh held steady: their estimated Share of Search among specialty grocers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand specialty grocers in August 2026?

  1. In August 2026, Farro gained estimated Share of Search among specialty grocers in New Zealand, from 58.7% to 62.2%.

  2. In August 2026, Moore Wilson's lost estimated Share of Search among specialty grocers in New Zealand, from 31.8% to 27.9%.

  3. Estimated monthly branded searches for Nosh in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.

  4. Estimated monthly branded searches for Raeward Fresh in New Zealand fell 55.5% over 11 measured months, from 1.6K to 690 in August 2026.

  5. Estimated monthly branded searches for Huckleberry in New Zealand fell 17.6% over 11 measured months, from 340 to 280 in August 2026.

  6. Estimated monthly branded searches for Commonsense Organics in New Zealand fell 12.4% over 11 measured months, from 3.9K to 3.5K in August 2026.

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