Brandwave

How popular isFarro in search?

In August 2026, there were an estimated 28.1K branded searches for Farro in New Zealand which held steady over the last 11 months. Farro holds 60.7% estimated Share of Search among New Zealand bulk and organic food stores and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Farro60.7%
  2. Bin Inn31.1%
  3. Commonsense Organics7.5%
  4. Huckleberry0.61%
  5. Bulk Foods Online0.17%
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Which bulk and organic food stores compete with Farro?

Farro against bulk and organic food stores in New Zealand, by month

Share of Search by month for Farro, Bin Inn, Commonsense Organics. The figures are in the table below the chart.

View monthly share of search table
MonthFarroBin InnCommonsense OrganicsHuckleberryBulk Foods Online
Oct 202557%34.3%7.9%0.69%0.06%
Nov 202561.8%30.5%7.1%0.6%0.05%
Dec 202570.1%23.5%6%0.38%0.06%
Jan 202656.3%33.3%9.6%0.64%0.15%
Feb 202661.1%29.8%8.3%0.65%0.11%
Mar 202655.7%34.9%8.3%0.71%0.39%
Apr 202655.8%34.8%8.4%0.69%0.28%
May 202656%34.8%8.4%0.67%0.12%
Jun 202658.8%32.6%7.8%0.56%0.11%
Jul 202660.8%30.9%7.4%0.6%0.17%
Aug 202660.7%31.1%7.5%0.61%0.17%
Sep 2026—————

  1. 1.Farro

    60.7%

    held 1st · 28.1K estimated branded searches · -0.74% vs prior month · -0.2 points

  2. 2.Bin Inn

    31.1%

    held 2nd · 14.4K estimated branded searches · 0% vs prior month · +0.1 points

  3. 3.Commonsense Organics

    7.5%

    held 3rd · 3.5K estimated branded searches · -0.29% vs prior month · 0 points

  4. 4.Huckleberry

    0.61%

    held 4th · 280 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Bulk Foods Online

    0.17%

    held 5th · 80 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Farro and its closest rivals

How has branded search demand for Farro changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Farro in New Zealand held steady, from 28.3K to 28.1K.
  • Across the 11 months ending August 2026, Farro’s estimated Share of Search among bulk and organic food stores in New Zealand increased from 57% to 60.7%.
  • Across the 11 months ending August 2026, Farro’s estimated Share of Search among bulk and organic food stores in New Zealand peaked at 70.1% in December 2025 and was lowest at 55.7% in March 2026.

How did search popularity change for New Zealand bulk and organic food stores in August 2026?

  1. Estimated monthly branded searches for Bulk Foods Online in New Zealand rose 166.7% over 11 measured months, from 30 to 80 in August 2026.

  2. Estimated monthly branded searches for Huckleberry in New Zealand fell 17.6% over 11 measured months, from 340 to 280 in August 2026.

  3. Estimated monthly branded searches for Bin Inn in New Zealand fell 15.5% over 11 measured months, from 17K to 14.4K in August 2026.

  4. Estimated monthly branded searches for Commonsense Organics in New Zealand fell 12.4% over 11 measured months, from 3.9K to 3.5K in August 2026.

Which specialty grocers compete with Farro?

Farro against specialty grocers in New Zealand, by month

Share of Search by month for Farro, Moore Wilson's, Commonsense Organics. The figures are in the table below the chart.

View monthly share of search table
MonthFarroMoore Wilson'sCommonsense OrganicsRaeward FreshHuckleberryNosh
Oct 202553.2%35.8%7.4%2.9%0.64%0.09%
Nov 202557.6%32.3%6.6%2.7%0.56%0.12%
Dec 202563%29.4%5.4%1.8%0.34%0.11%
Jan 202656.3%30.4%9.6%2.9%0.64%0.14%
Feb 202657.9%31%7.9%2.4%0.62%0.12%
Mar 202657.2%31.1%8.6%2.3%0.72%0.1%
Apr 202653.9%35.4%8.1%1.9%0.66%0.11%
May 202657.7%31.4%8.6%1.5%0.69%0.1%
Jun 202660.5%29.3%8.1%1.5%0.58%0.12%
Jul 202658.7%31.8%7.2%1.6%0.58%0.1%
Aug 202662.2%27.9%7.6%1.5%0.62%0.13%
Sep 2026——————

  1. 1.Farro

    62.2%

    held 1st · 28.1K estimated branded searches · -0.74% vs prior month · +3.5 points

  2. 2.Moore Wilson's

    27.9%

    held 2nd · 12.6K estimated branded searches · -18% vs prior month · -4 points

  3. 3.Commonsense Organics

    7.6%

    held 3rd · 3.5K estimated branded searches · -0.29% vs prior month · +0.5 points

  4. 4.Raeward Fresh

    1.5%

    held 4th · 690 estimated branded searches · -11.5% vs prior month · -0.1 points

  5. 5.Huckleberry

    0.62%

    held 5th · 280 estimated branded searches · 0% vs prior month · 0 points

  6. 6.Nosh

    0.13%

    held 6th · 60 estimated branded searches · +20% vs prior month · 0 points

Compare search popularity between Farro and its closest rivals

How has branded search demand for Farro changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Farro’s estimated Share of Search among specialty grocers in New Zealand increased from 53.2% to 62.2%.
  • Across the 11 months ending August 2026, Farro’s estimated Share of Search among specialty grocers in New Zealand peaked at 63% in December 2025 and was lowest at 53.2% in October 2025.

How did search popularity change for New Zealand specialty grocers in August 2026?

  1. In August 2026, Farro gained estimated Share of Search among specialty grocers in New Zealand, from 58.7% to 62.2%.

  2. In August 2026, Moore Wilson's lost estimated Share of Search among specialty grocers in New Zealand, from 31.8% to 27.9%.

  3. Estimated monthly branded searches for Nosh in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.

  4. Estimated monthly branded searches for Raeward Fresh in New Zealand fell 55.5% over 11 measured months, from 1.6K to 690 in August 2026.

  5. Estimated monthly branded searches for Huckleberry in New Zealand fell 17.6% over 11 measured months, from 340 to 280 in August 2026.

  6. Estimated monthly branded searches for Commonsense Organics in New Zealand fell 12.4% over 11 measured months, from 3.9K to 3.5K in August 2026.

How is Farro measured?

Brandwave collects information about searches that people make online using Farro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • farro
  • farro co nz
  • farro deli
  • farro food
  • farro fresh
  • farro fresh food
  • farro fresh lunn ave
  • farro fresh online
  • farro fresh orakei
  • farro grain
  • farro lasagne
  • farro near me
  • farro nz
  • farro olive oil
  • farro online
  • farro orakei
  • farro organic
  • farro store
  • farro turkey

Do you work for Farro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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