Bin Inn vs Farro:Which is more popular by branded search in New Zealand?
In August 2026, Farro had more branded searches than Bin Inn among bulk and organic food stores in New Zealand. Farro was estimated to have 28.1K branded searches compared to Bin Inn’s 14.4K, and held a 60.7% Share of Search versus Bin Inn’s 31.1%.
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Which is more popular in search, Bin Inn or Farro?
Compare the bulk bin and organic grocery stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Farro, Bin Inn. The figures are in the table below the chart.
View monthly share of search table
| Month | Farro | Bin Inn | Commonsense Organics | Huckleberry | Bulk Foods Online |
|---|---|---|---|---|---|
| Oct 2025 | 57% | 34.3% | 7.9% | 0.69% | 0.06% |
| Nov 2025 | 61.8% | 30.5% | 7.1% | 0.6% | 0.05% |
| Dec 2025 | 70.1% | 23.5% | 6% | 0.38% | 0.06% |
| Jan 2026 | 56.3% | 33.3% | 9.6% | 0.64% | 0.15% |
| Feb 2026 | 61.1% | 29.8% | 8.3% | 0.65% | 0.11% |
| Mar 2026 | 55.7% | 34.9% | 8.3% | 0.71% | 0.39% |
| Apr 2026 | 55.8% | 34.8% | 8.4% | 0.69% | 0.28% |
| May 2026 | 56% | 34.8% | 8.4% | 0.67% | 0.12% |
| Jun 2026 | 58.8% | 32.6% | 7.8% | 0.56% | 0.11% |
| Jul 2026 | 60.8% | 30.9% | 7.4% | 0.6% | 0.17% |
| Aug 2026 | 60.7% | 31.1% | 7.5% | 0.61% | 0.17% |
| Sep 2026 | — | — | — | — | — |
How has the Bin Inn and Farro comparison changed over the last 12 months?
3 findings
- Farro was ahead of Bin Inn in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bin Inn’s estimated Share of Search among bulk and organic food stores in New Zealand moved from 34.3% to 31.1%, and its estimated monthly branded searches moved from 17K to 14.4K.
- Across the 11 months ending August 2026, Farro’s estimated Share of Search among bulk and organic food stores in New Zealand moved from 57% to 60.7%, and its estimated monthly branded searches moved from 28.3K to 28.1K.
How did search popularity change for New Zealand bulk and organic food stores in August 2026?
1 change
Estimated monthly branded searches for Bin Inn in New Zealand fell 15.5% over 11 measured months, from 17K to 14.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bin Inn’s and Farro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bin Inn
10 branded search terms
- bin inn near me
- bin inn nz
- bin inn online
- bin inn online shopping
- bin inn shop online
- bininn
- bininn co nz
- bininn near me
- bininn nz
- brewers yeast bin inn
Farro
19 branded search terms
- farro
- farro co nz
- farro deli
- farro food
- farro fresh
- farro fresh food
- farro fresh lunn ave
- farro fresh online
- farro fresh orakei
- farro grain
- farro lasagne
- farro near me
- farro nz
- farro olive oil
- farro online
- farro orakei
- farro organic
- farro store
- farro turkey
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.