Brandwave

Bulk and organic food stores in New Zealand:Which brands are most popular in search?

In August 2026, Farro was the most searched among bulk and organic food stores in New Zealand, with an estimated 28.1K branded searches and 60.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Farro60.7%
  2. Bin Inn31.1%
  3. Commonsense Organics7.5%
  4. Huckleberry0.61%
  5. Bulk Foods Online0.17%

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Share of SearchLeaderboard

Compare the bulk bin and organic grocery stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bulk and organic food stores in New Zealand, by month

Share of Search by month for Farro, Bin Inn, Commonsense Organics. The figures are in the table below the chart.

View monthly share of search table
MonthFarroBin InnCommonsense OrganicsHuckleberryBulk Foods Online
Oct 202557%34.3%7.9%0.69%0.06%
Nov 202561.8%30.5%7.1%0.6%0.05%
Dec 202570.1%23.5%6%0.38%0.06%
Jan 202656.3%33.3%9.6%0.64%0.15%
Feb 202661.1%29.8%8.3%0.65%0.11%
Mar 202655.7%34.9%8.3%0.71%0.39%
Apr 202655.8%34.8%8.4%0.69%0.28%
May 202656%34.8%8.4%0.67%0.12%
Jun 202658.8%32.6%7.8%0.56%0.11%
Jul 202660.8%30.9%7.4%0.6%0.17%
Aug 202660.7%31.1%7.5%0.61%0.17%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Farro

    60.7%

    held 1st · 28.1K estimated branded searches · -0.74% vs prior month · -0.2 points

  2. 2.Bin Inn

    31.1%

    held 2nd · 14.4K estimated branded searches · 0% vs prior month · +0.1 points

  3. held 3rd · 3.5K estimated branded searches · -0.29% vs prior month · 0 points

  4. held 4th · 280 estimated branded searches · 0% vs prior month · 0 points

  5. held 5th · 80 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among bulk and organic food stores in New Zealand?

In August 2026, Farro was the most searched among bulk and organic food stores in New Zealand, with an estimated 28.1K branded searches and 60.7% estimated Share of Search within this set. Bin Inn is in 2nd place, 29.6 percentage points behind at 31.1% Share of Search.

New Zealand bulk and organic food stores, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Farro57% → 60.7%70.1%Dec 202555.7%Mar 20261st
Bin Inn34.3% → 31.1%34.9%Mar 202623.5%Dec 20252nd
Commonsense Organics7.9% → 7.5%9.6%Jan 20266%Dec 20253rd
Huckleberry0.69% → 0.61%0.71%Mar 20260.38%Dec 20254th
Bulk Foods Online0.06% → 0.17%0.39%Mar 20260.05%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Farro’s estimated Share of Search among bulk and organic food stores in New Zealand increased from 57% to 60.7%.
  • Across the 11 months ending August 2026, Bin Inn’s estimated Share of Search among bulk and organic food stores in New Zealand decreased from 34.3% to 31.1%.
  • Across the 11 months ending August 2026, Farro’s estimated Share of Search among bulk and organic food stores in New Zealand peaked at 70.1% in December 2025 and was lowest at 55.7% in March 2026.
  • Across the 11 months ending August 2026, Bin Inn’s estimated Share of Search among bulk and organic food stores in New Zealand peaked at 34.9% in March 2026 and was lowest at 23.5% in December 2025.
  • Across the 11 months ending August 2026, Commonsense Organics’ estimated Share of Search among bulk and organic food stores in New Zealand peaked at 9.6% in January 2026 and was lowest at 6% in December 2025.
  • Across the 11 months ending August 2026, Commonsense Organics, Huckleberry and Bulk Foods Online held steady: their estimated Share of Search among bulk and organic food stores in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand bulk and organic food stores in August 2026?

  1. Estimated monthly branded searches for Bulk Foods Online in New Zealand rose 166.7% over 11 measured months, from 30 to 80 in August 2026.

  2. Estimated monthly branded searches for Huckleberry in New Zealand fell 17.6% over 11 measured months, from 340 to 280 in August 2026.

  3. Estimated monthly branded searches for Bin Inn in New Zealand fell 15.5% over 11 measured months, from 17K to 14.4K in August 2026.

  4. Estimated monthly branded searches for Commonsense Organics in New Zealand fell 12.4% over 11 measured months, from 3.9K to 3.5K in August 2026.

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