Brandwave

How popular isRaeward Fresh in search?

In August 2026, there were an estimated 690 branded searches for Raeward Fresh in New Zealand which is down 55.5% over the last 11 months. Raeward Fresh holds 1.5% estimated Share of Search among New Zealand specialty grocers and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Farro62.2%
  2. Moore Wilson's27.9%
  3. Commonsense Organics7.6%
  4. Raeward Fresh1.5%
  5. Huckleberry0.62%
  6. Nosh0.13%
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Which specialty grocers compete with Raeward Fresh?

Raeward Fresh against specialty grocers in New Zealand, by month

Share of Search by month for Farro, Moore Wilson's, Commonsense Organics, Raeward Fresh. The figures are in the table below the chart.

View monthly share of search table
MonthFarroMoore Wilson'sCommonsense OrganicsRaeward FreshHuckleberryNosh
Oct 202553.2%35.8%7.4%2.9%0.64%0.09%
Nov 202557.6%32.3%6.6%2.7%0.56%0.12%
Dec 202563%29.4%5.4%1.8%0.34%0.11%
Jan 202656.3%30.4%9.6%2.9%0.64%0.14%
Feb 202657.9%31%7.9%2.4%0.62%0.12%
Mar 202657.2%31.1%8.6%2.3%0.72%0.1%
Apr 202653.9%35.4%8.1%1.9%0.66%0.11%
May 202657.7%31.4%8.6%1.5%0.69%0.1%
Jun 202660.5%29.3%8.1%1.5%0.58%0.12%
Jul 202658.7%31.8%7.2%1.6%0.58%0.1%
Aug 202662.2%27.9%7.6%1.5%0.62%0.13%
Sep 2026——————

  1. 1.Farro

    62.2%

    held 1st · 28.1K estimated branded searches · -0.74% vs prior month · +3.5 points

  2. 2.Moore Wilson's

    27.9%

    held 2nd · 12.6K estimated branded searches · -18% vs prior month · -4 points

  3. 3.Commonsense Organics

    7.6%

    held 3rd · 3.5K estimated branded searches · -0.29% vs prior month · +0.5 points

  4. 4.Raeward Fresh

    1.5%

    held 4th · 690 estimated branded searches · -11.5% vs prior month · -0.1 points

  5. 5.Huckleberry

    0.62%

    held 5th · 280 estimated branded searches · 0% vs prior month · 0 points

  6. 6.Nosh

    0.13%

    held 6th · 60 estimated branded searches · +20% vs prior month · 0 points

Compare search popularity between Raeward Fresh and its closest rivals

How has branded search demand for Raeward Fresh changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Raeward Fresh in New Zealand fell from 1.6K to 690.
  • Across the 11 months ending August 2026, Raeward Fresh’s estimated Share of Search among specialty grocers in New Zealand decreased from 2.9% to 1.5%.
  • Across the 11 months ending August 2026, Raeward Fresh’s estimated Share of Search among specialty grocers in New Zealand peaked at 2.9% in January 2026 and was lowest at 1.5% in June 2026.

How did search popularity change for New Zealand specialty grocers in August 2026?

  1. In August 2026, Farro gained estimated Share of Search among specialty grocers in New Zealand, from 58.7% to 62.2%.

  2. In August 2026, Moore Wilson's lost estimated Share of Search among specialty grocers in New Zealand, from 31.8% to 27.9%.

  3. Estimated monthly branded searches for Nosh in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.

  4. Estimated monthly branded searches for Raeward Fresh in New Zealand fell 55.5% over 11 measured months, from 1.6K to 690 in August 2026.

  5. Estimated monthly branded searches for Huckleberry in New Zealand fell 17.6% over 11 measured months, from 340 to 280 in August 2026.

  6. Estimated monthly branded searches for Commonsense Organics in New Zealand fell 12.4% over 11 measured months, from 3.9K to 3.5K in August 2026.

How is Raeward Fresh measured?

Brandwave collects information about searches that people make online using Raeward Fresh’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • raeward fresh
  • raeward fresh near me
  • raeward fresh online
  • raeward fresh tower junction
  • raeward fresh wholesale
  • raewardfresh
  • raewardfresh co nz

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How the Brand Demand Index is measured

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