Nosh vs Raeward Fresh:Which is more popular by branded search in New Zealand?
In August 2026, Raeward Fresh had more branded searches than Nosh among specialty grocers in New Zealand. Raeward Fresh was estimated to have 690 branded searches compared to Nosh’s 60, and held a 1.5% Share of Search versus Nosh’s 0.13%.
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Which is more popular in search, Nosh or Raeward Fresh?
Compare the gourmet, organic and specialty food stores New Zealanders shop for groceries. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Raeward Fresh, Nosh. The figures are in the table below the chart.
View monthly share of search table
| Month | Farro | Moore Wilson's | Commonsense Organics | Raeward Fresh | Huckleberry | Nosh |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 35.8% | 7.4% | 2.9% | 0.64% | 0.09% |
| Nov 2025 | 57.6% | 32.3% | 6.6% | 2.7% | 0.56% | 0.12% |
| Dec 2025 | 63% | 29.4% | 5.4% | 1.8% | 0.34% | 0.11% |
| Jan 2026 | 56.3% | 30.4% | 9.6% | 2.9% | 0.64% | 0.14% |
| Feb 2026 | 57.9% | 31% | 7.9% | 2.4% | 0.62% | 0.12% |
| Mar 2026 | 57.2% | 31.1% | 8.6% | 2.3% | 0.72% | 0.1% |
| Apr 2026 | 53.9% | 35.4% | 8.1% | 1.9% | 0.66% | 0.11% |
| May 2026 | 57.7% | 31.4% | 8.6% | 1.5% | 0.69% | 0.1% |
| Jun 2026 | 60.5% | 29.3% | 8.1% | 1.5% | 0.58% | 0.12% |
| Jul 2026 | 58.7% | 31.8% | 7.2% | 1.6% | 0.58% | 0.1% |
| Aug 2026 | 62.2% | 27.9% | 7.6% | 1.5% | 0.62% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nosh and Raeward Fresh comparison changed over the last 12 months?
3 findings
- Raeward Fresh was ahead of Nosh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nosh’s estimated Share of Search among specialty grocers in New Zealand moved from 0.09% to 0.13%, and its estimated monthly branded searches moved from 50 to 60.
- Across the 11 months ending August 2026, Raeward Fresh’s estimated Share of Search among specialty grocers in New Zealand moved from 2.9% to 1.5%, and its estimated monthly branded searches moved from 1.6K to 690.
How did search popularity change for New Zealand specialty grocers in August 2026?
2 changes
Estimated monthly branded searches for Nosh in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.
Estimated monthly branded searches for Raeward Fresh in New Zealand fell 55.5% over 11 measured months, from 1.6K to 690 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nosh’s and Raeward Fresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nosh
6 branded search terms
- nosh auckland
- nosh deli
- nosh food market
- nosh gourmet food
- nosh grocery
- nosh organic
Raeward Fresh
7 branded search terms
- raeward fresh
- raeward fresh near me
- raeward fresh online
- raeward fresh tower junction
- raeward fresh wholesale
- raewardfresh
- raewardfresh co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.