Moore Wilson's vs Raeward Fresh:Which is more popular by branded search in New Zealand?
In August 2026, Moore Wilson's had more branded searches than Raeward Fresh among specialty grocers in New Zealand. Moore Wilson's was estimated to have 12.6K branded searches compared to Raeward Fresh’s 690, and held a 27.9% Share of Search versus Raeward Fresh’s 1.5%.
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Which is more popular in search, Moore Wilson's or Raeward Fresh?
Compare the gourmet, organic and specialty food stores New Zealanders shop for groceries. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Moore Wilson's, Raeward Fresh. The figures are in the table below the chart.
View monthly share of search table
| Month | Farro | Moore Wilson's | Commonsense Organics | Raeward Fresh | Huckleberry | Nosh |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 35.8% | 7.4% | 2.9% | 0.64% | 0.09% |
| Nov 2025 | 57.6% | 32.3% | 6.6% | 2.7% | 0.56% | 0.12% |
| Dec 2025 | 63% | 29.4% | 5.4% | 1.8% | 0.34% | 0.11% |
| Jan 2026 | 56.3% | 30.4% | 9.6% | 2.9% | 0.64% | 0.14% |
| Feb 2026 | 57.9% | 31% | 7.9% | 2.4% | 0.62% | 0.12% |
| Mar 2026 | 57.2% | 31.1% | 8.6% | 2.3% | 0.72% | 0.1% |
| Apr 2026 | 53.9% | 35.4% | 8.1% | 1.9% | 0.66% | 0.11% |
| May 2026 | 57.7% | 31.4% | 8.6% | 1.5% | 0.69% | 0.1% |
| Jun 2026 | 60.5% | 29.3% | 8.1% | 1.5% | 0.58% | 0.12% |
| Jul 2026 | 58.7% | 31.8% | 7.2% | 1.6% | 0.58% | 0.1% |
| Aug 2026 | 62.2% | 27.9% | 7.6% | 1.5% | 0.62% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the Moore Wilson's and Raeward Fresh comparison changed over the last 12 months?
3 findings
- Moore Wilson's was ahead of Raeward Fresh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Moore Wilson's’ estimated Share of Search among specialty grocers in New Zealand moved from 35.8% to 27.9%, and its estimated monthly branded searches moved from 19K to 12.6K.
- Across the 11 months ending August 2026, Raeward Fresh’s estimated Share of Search among specialty grocers in New Zealand moved from 2.9% to 1.5%, and its estimated monthly branded searches moved from 1.6K to 690.
How did search popularity change for New Zealand specialty grocers in August 2026?
2 changes
In August 2026, Moore Wilson's lost estimated Share of Search among specialty grocers in New Zealand, from 31.8% to 27.9%.
Estimated monthly branded searches for Raeward Fresh in New Zealand fell 55.5% over 11 measured months, from 1.6K to 690 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Moore Wilson's’ and Raeward Fresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Moore Wilson's
8 branded search terms
- moore wilsons
- moore wilsons near me
- moore wilsons new zealand
- moore wilsons nz
- moore wilsons online
- moorewilsons
- moorewilsons co nz
- moorewilsons nz
Raeward Fresh
7 branded search terms
- raeward fresh
- raeward fresh near me
- raeward fresh online
- raeward fresh tower junction
- raeward fresh wholesale
- raewardfresh
- raewardfresh co nz
Put your own brand in this comparison
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