Farro vs Huckleberry:Which is more popular by branded search in New Zealand?
In August 2026, Farro had more branded searches than Huckleberry among bulk and organic food stores in New Zealand. Farro was estimated to have 28.1K branded searches compared to Huckleberry’s 280, and held a 60.7% Share of Search versus Huckleberry’s 0.61%.
Follow Farro vs Huckleberry and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Farro or Huckleberry?
Compare the bulk bin and organic grocery stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Farro, Huckleberry. The figures are in the table below the chart.
View monthly share of search table
| Month | Farro | Bin Inn | Commonsense Organics | Huckleberry | Bulk Foods Online |
|---|---|---|---|---|---|
| Oct 2025 | 57% | 34.3% | 7.9% | 0.69% | 0.06% |
| Nov 2025 | 61.8% | 30.5% | 7.1% | 0.6% | 0.05% |
| Dec 2025 | 70.1% | 23.5% | 6% | 0.38% | 0.06% |
| Jan 2026 | 56.3% | 33.3% | 9.6% | 0.64% | 0.15% |
| Feb 2026 | 61.1% | 29.8% | 8.3% | 0.65% | 0.11% |
| Mar 2026 | 55.7% | 34.9% | 8.3% | 0.71% | 0.39% |
| Apr 2026 | 55.8% | 34.8% | 8.4% | 0.69% | 0.28% |
| May 2026 | 56% | 34.8% | 8.4% | 0.67% | 0.12% |
| Jun 2026 | 58.8% | 32.6% | 7.8% | 0.56% | 0.11% |
| Jul 2026 | 60.8% | 30.9% | 7.4% | 0.6% | 0.17% |
| Aug 2026 | 60.7% | 31.1% | 7.5% | 0.61% | 0.17% |
| Sep 2026 | — | — | — | — | — |
How has the Farro and Huckleberry comparison changed over the last 12 months?
3 findings
- Farro was ahead of Huckleberry in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Farro’s estimated Share of Search among bulk and organic food stores in New Zealand moved from 57% to 60.7%, and its estimated monthly branded searches moved from 28.3K to 28.1K.
- Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among bulk and organic food stores in New Zealand moved from 0.69% to 0.61%, and its estimated monthly branded searches moved from 340 to 280.
How did search popularity change for New Zealand bulk and organic food stores in August 2026?
1 change
Estimated monthly branded searches for Huckleberry in New Zealand fell 17.6% over 11 measured months, from 340 to 280 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Farro’s and Huckleberry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Farro
19 branded search terms
- farro
- farro co nz
- farro deli
- farro food
- farro fresh
- farro fresh food
- farro fresh lunn ave
- farro fresh online
- farro fresh orakei
- farro grain
- farro lasagne
- farro near me
- farro nz
- farro olive oil
- farro online
- farro orakei
- farro organic
- farro store
- farro turkey
Huckleberry
7 branded search terms
- huckleberry app
- huckleberry grocery
- huckleberry near me
- huckleberry nz
- huckleberry organic
- huckleberry sleep
- huckleberry store
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.