Huckleberry vs The Bump:Which is more popular by branded search in New Zealand?
In August 2026, Huckleberry had more branded searches than The Bump among pregnancy and baby apps in New Zealand. Huckleberry was estimated to have 280 branded searches compared to The Bump’s 120, and held a 6.5% Share of Search versus The Bump’s 2.8%.
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Which is more popular in search, Huckleberry or The Bump?
Compare the pregnancy, baby sleep and parenting apps New Zealand parents use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Huckleberry, The Bump. The figures are in the table below the chart.
View monthly share of search table
| Month | Pregnancy+ | Huckleberry | The Bump | BabyCentre |
|---|---|---|---|---|
| Oct 2025 | 85% | 8.9% | 5.8% | 0.26% |
| Nov 2025 | 86.4% | 8.8% | 4.5% | 0.27% |
| Dec 2025 | 90.8% | 6.3% | 2.3% | 0.57% |
| Jan 2026 | 86.2% | 8.8% | 4.8% | 0.27% |
| Feb 2026 | 85% | 9.9% | 3.8% | 1.3% |
| Mar 2026 | 86.9% | 8% | 4.9% | 0.22% |
| Apr 2026 | 86.9% | 9.6% | 3.3% | 0.27% |
| May 2026 | 86.1% | 9.1% | 4% | 0.8% |
| Jun 2026 | 89.7% | 5.7% | 4.4% | 0.23% |
| Jul 2026 | 92.9% | 4.5% | 2.4% | 0.16% |
| Aug 2026 | 90.2% | 6.5% | 2.8% | 0.47% |
| Sep 2026 | — | — | — | — |
How has the Huckleberry and The Bump comparison changed over the last 12 months?
3 findings
- Huckleberry was ahead of The Bump in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among pregnancy and baby apps in New Zealand moved from 8.9% to 6.5%, and its estimated monthly branded searches moved from 340 to 280.
- Across the 11 months ending August 2026, The Bump’s estimated Share of Search among pregnancy and baby apps in New Zealand moved from 5.8% to 2.8%, and its estimated monthly branded searches moved from 220 to 120.
How did search popularity change for New Zealand pregnancy and baby apps in August 2026?
2 changes
In August 2026, Huckleberry gained estimated Share of Search among pregnancy and baby apps in New Zealand, from 4.5% to 6.5%.
Estimated monthly branded searches for The Bump in New Zealand fell 45.5% over 11 measured months, from 220 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Huckleberry’s and The Bump’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Huckleberry
7 branded search terms
- huckleberry app
- huckleberry grocery
- huckleberry near me
- huckleberry nz
- huckleberry organic
- huckleberry sleep
- huckleberry store
The Bump
4 branded search terms
- the bump
- the bump near me
- thebump
- thebump com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.