How popular isThe Bump in search?
In August 2026, there were an estimated 120 branded searches for The Bump in New Zealand which is down 45.5% over the last 11 months. The Bump holds 2.8% estimated Share of Search among New Zealand pregnancy and baby apps and is ranked 3rd of 4 competitors for search popularity.
Pregnancy+90.2%
Huckleberry6.5%
The Bump2.8%
BabyCentre0.47%
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Which pregnancy and baby apps compete with The Bump?
Share of Search by month for Pregnancy+, Huckleberry, The Bump. The figures are in the table below the chart.
View monthly share of search table
| Month | Pregnancy+ | Huckleberry | The Bump | BabyCentre |
|---|---|---|---|---|
| Oct 2025 | 85% | 8.9% | 5.8% | 0.26% |
| Nov 2025 | 86.4% | 8.8% | 4.5% | 0.27% |
| Dec 2025 | 90.8% | 6.3% | 2.3% | 0.57% |
| Jan 2026 | 86.2% | 8.8% | 4.8% | 0.27% |
| Feb 2026 | 85% | 9.9% | 3.8% | 1.3% |
| Mar 2026 | 86.9% | 8% | 4.9% | 0.22% |
| Apr 2026 | 86.9% | 9.6% | 3.3% | 0.27% |
| May 2026 | 86.1% | 9.1% | 4% | 0.8% |
| Jun 2026 | 89.7% | 5.7% | 4.4% | 0.23% |
| Jul 2026 | 92.9% | 4.5% | 2.4% | 0.16% |
| Aug 2026 | 90.2% | 6.5% | 2.8% | 0.47% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.2% | 3.9K | -32.8% | -2.7 points | |
| 2, held 2nd | 6.5% | 280 | 0% | +2 points | |
| 3, held 3rd | 2.8% | 120 | -20% | +0.4 points | |
| 4, held 4th | 0.47% | 20 | +100% | +0.3 points |
90.2%
held 1st · 3.9K estimated branded searches · -32.8% vs prior month · -2.7 points
6.5%
held 2nd · 280 estimated branded searches · 0% vs prior month · +2 points
3.
The Bump2.8%
held 3rd · 120 estimated branded searches · -20% vs prior month · +0.4 points
0.47%
held 4th · 20 estimated branded searches · +100% vs prior month · +0.3 points
Compare search popularity between The Bump and its closest rivals
How has branded search demand for The Bump changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Bump in New Zealand fell from 220 to 120.
- Across the 11 months ending August 2026, The Bump’s estimated Share of Search among pregnancy and baby apps in New Zealand decreased from 5.8% to 2.8%.
- Across the 11 months ending August 2026, The Bump’s estimated Share of Search among pregnancy and baby apps in New Zealand peaked at 5.8% in October 2025 and was lowest at 2.3% in December 2025.
How did search popularity change for New Zealand pregnancy and baby apps in August 2026?
4 changes
In August 2026, Huckleberry gained estimated Share of Search among pregnancy and baby apps in New Zealand, from 4.5% to 6.5%.
In August 2026, Pregnancy+ lost estimated Share of Search among pregnancy and baby apps in New Zealand, from 92.9% to 90.2%.
Estimated monthly branded searches for BabyCentre in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
Estimated monthly branded searches for The Bump in New Zealand fell 45.5% over 11 measured months, from 220 to 120 in August 2026.
How is The Bump measured?
Brandwave collects information about searches that people make online using The Bump’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- the bump
- the bump near me
- thebump
- thebump com
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Is The Bump your brand?
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