How popular isBabyCentre in search?
In August 2026, there were an estimated 20 branded searches for BabyCentre in New Zealand which is up 100% over the last 11 months. BabyCentre holds 0.47% estimated Share of Search among New Zealand pregnancy and baby apps and is ranked 4th of 4 competitors for search popularity.
Pregnancy+90.2%
Huckleberry6.5%
The Bump2.8%
BabyCentre0.47%
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Which pregnancy and baby apps compete with BabyCentre?
Share of Search by month for Pregnancy+, Huckleberry, The Bump, BabyCentre. The figures are in the table below the chart.
View monthly share of search table
| Month | Pregnancy+ | Huckleberry | The Bump | BabyCentre |
|---|---|---|---|---|
| Oct 2025 | 85% | 8.9% | 5.8% | 0.26% |
| Nov 2025 | 86.4% | 8.8% | 4.5% | 0.27% |
| Dec 2025 | 90.8% | 6.3% | 2.3% | 0.57% |
| Jan 2026 | 86.2% | 8.8% | 4.8% | 0.27% |
| Feb 2026 | 85% | 9.9% | 3.8% | 1.3% |
| Mar 2026 | 86.9% | 8% | 4.9% | 0.22% |
| Apr 2026 | 86.9% | 9.6% | 3.3% | 0.27% |
| May 2026 | 86.1% | 9.1% | 4% | 0.8% |
| Jun 2026 | 89.7% | 5.7% | 4.4% | 0.23% |
| Jul 2026 | 92.9% | 4.5% | 2.4% | 0.16% |
| Aug 2026 | 90.2% | 6.5% | 2.8% | 0.47% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.2% | 3.9K | -32.8% | -2.7 points | |
| 2, held 2nd | 6.5% | 280 | 0% | +2 points | |
| 3, held 3rd | 2.8% | 120 | -20% | +0.4 points | |
| 4, held 4th | 0.47% | 20 | +100% | +0.3 points |
90.2%
held 1st · 3.9K estimated branded searches · -32.8% vs prior month · -2.7 points
6.5%
held 2nd · 280 estimated branded searches · 0% vs prior month · +2 points
3.
The Bump2.8%
held 3rd · 120 estimated branded searches · -20% vs prior month · +0.4 points
0.47%
held 4th · 20 estimated branded searches · +100% vs prior month · +0.3 points
Compare search popularity between BabyCentre and its closest rivals
How has branded search demand for BabyCentre changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for BabyCentre in New Zealand rose from 10 to 20.
- Across the 11 months ending August 2026, BabyCentre’s estimated Share of Search among pregnancy and baby apps in New Zealand peaked at 1.3% in February 2026 and was lowest at 0.16% in July 2026.
How did search popularity change for New Zealand pregnancy and baby apps in August 2026?
4 changes
In August 2026, Huckleberry gained estimated Share of Search among pregnancy and baby apps in New Zealand, from 4.5% to 6.5%.
In August 2026, Pregnancy+ lost estimated Share of Search among pregnancy and baby apps in New Zealand, from 92.9% to 90.2%.
Estimated monthly branded searches for BabyCentre in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
Estimated monthly branded searches for The Bump in New Zealand fell 45.5% over 11 measured months, from 220 to 120 in August 2026.
How is BabyCentre measured?
Brandwave collects information about searches that people make online using BabyCentre’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- babycentre
- babycentre co uk
- babycentre nz
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