BabyCentre vs Huckleberry:Which is more popular by branded search in New Zealand?
In August 2026, Huckleberry had more branded searches than BabyCentre among pregnancy and baby apps in New Zealand. Huckleberry was estimated to have 280 branded searches compared to BabyCentre’s 20, and held a 6.5% Share of Search versus BabyCentre’s 0.47%.
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Which is more popular in search, BabyCentre or Huckleberry?
Compare the pregnancy, baby sleep and parenting apps New Zealand parents use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Huckleberry, BabyCentre. The figures are in the table below the chart.
View monthly share of search table
| Month | Pregnancy+ | Huckleberry | The Bump | BabyCentre |
|---|---|---|---|---|
| Oct 2025 | 85% | 8.9% | 5.8% | 0.26% |
| Nov 2025 | 86.4% | 8.8% | 4.5% | 0.27% |
| Dec 2025 | 90.8% | 6.3% | 2.3% | 0.57% |
| Jan 2026 | 86.2% | 8.8% | 4.8% | 0.27% |
| Feb 2026 | 85% | 9.9% | 3.8% | 1.3% |
| Mar 2026 | 86.9% | 8% | 4.9% | 0.22% |
| Apr 2026 | 86.9% | 9.6% | 3.3% | 0.27% |
| May 2026 | 86.1% | 9.1% | 4% | 0.8% |
| Jun 2026 | 89.7% | 5.7% | 4.4% | 0.23% |
| Jul 2026 | 92.9% | 4.5% | 2.4% | 0.16% |
| Aug 2026 | 90.2% | 6.5% | 2.8% | 0.47% |
| Sep 2026 | — | — | — | — |
How has the BabyCentre and Huckleberry comparison changed over the last 12 months?
3 findings
- Huckleberry was ahead of BabyCentre in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BabyCentre’s estimated Share of Search among pregnancy and baby apps in New Zealand moved from 0.26% to 0.47%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among pregnancy and baby apps in New Zealand moved from 8.9% to 6.5%, and its estimated monthly branded searches moved from 340 to 280.
How did search popularity change for New Zealand pregnancy and baby apps in August 2026?
2 changes
In August 2026, Huckleberry gained estimated Share of Search among pregnancy and baby apps in New Zealand, from 4.5% to 6.5%.
Estimated monthly branded searches for BabyCentre in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BabyCentre’s and Huckleberry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BabyCentre
3 branded search terms
- babycentre
- babycentre co uk
- babycentre nz
Huckleberry
7 branded search terms
- huckleberry app
- huckleberry grocery
- huckleberry near me
- huckleberry nz
- huckleberry organic
- huckleberry sleep
- huckleberry store
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.