Brandwave

Pregnancy and baby apps in New Zealand:Which brands are most popular in search?

In August 2026, Pregnancy+ was the most searched among pregnancy and baby apps in New Zealand, with an estimated 3.9K branded searches and 90.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Pregnancy+90.2%
  2. Huckleberry6.5%
  3. The Bump2.8%
  4. BabyCentre0.47%

Follow pregnancy and baby apps and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the pregnancy, baby sleep and parenting apps New Zealand parents use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pregnancy and baby apps in New Zealand, by month

Share of Search by month for Pregnancy+, Huckleberry, The Bump. The figures are in the table below the chart.

View monthly share of search table
MonthPregnancy+HuckleberryThe BumpBabyCentre
Oct 202585%8.9%5.8%0.26%
Nov 202586.4%8.8%4.5%0.27%
Dec 202590.8%6.3%2.3%0.57%
Jan 202686.2%8.8%4.8%0.27%
Feb 202685%9.9%3.8%1.3%
Mar 202686.9%8%4.9%0.22%
Apr 202686.9%9.6%3.3%0.27%
May 202686.1%9.1%4%0.8%
Jun 202689.7%5.7%4.4%0.23%
Jul 202692.9%4.5%2.4%0.16%
Aug 202690.2%6.5%2.8%0.47%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Pregnancy+

    90.2%

    held 1st · 3.9K estimated branded searches · -32.8% vs prior month · -2.7 points

  2. 2.Huckleberry

    6.5%

    held 2nd · 280 estimated branded searches · 0% vs prior month · +2 points

  3. 3.The Bump

    2.8%

    held 3rd · 120 estimated branded searches · -20% vs prior month · +0.4 points

  4. 4.BabyCentre

    0.47%

    held 4th · 20 estimated branded searches · +100% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among pregnancy and baby apps in New Zealand?

In August 2026, Pregnancy+ was the most searched among pregnancy and baby apps in New Zealand, with an estimated 3.9K branded searches and 90.2% estimated Share of Search within this set. Huckleberry is in 2nd place, 83.7 percentage points behind at 6.5% Share of Search.

New Zealand pregnancy and baby apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Pregnancy+85% → 90.2%92.9%Jul 202685%Feb 20261st
Huckleberry8.9% → 6.5%9.9%Feb 20264.5%Jul 20262nd
The Bump5.8% → 2.8%5.8%Oct 20252.3%Dec 20253rd
BabyCentre0.26% → 0.47%1.3%Feb 20260.16%Jul 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Pregnancy+’s estimated Share of Search among pregnancy and baby apps in New Zealand increased from 85% to 90.2%.
  • Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among pregnancy and baby apps in New Zealand decreased from 8.9% to 6.5%.
  • Across the 11 months ending August 2026, The Bump’s estimated Share of Search among pregnancy and baby apps in New Zealand decreased from 5.8% to 2.8%.
  • Across the 11 months ending August 2026, Pregnancy+’s estimated Share of Search among pregnancy and baby apps in New Zealand peaked at 92.9% in July 2026 and was lowest at 85% in February 2026.
  • Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among pregnancy and baby apps in New Zealand peaked at 9.9% in February 2026 and was lowest at 4.5% in July 2026.
  • Across the 11 months ending August 2026, The Bump’s estimated Share of Search among pregnancy and baby apps in New Zealand peaked at 5.8% in October 2025 and was lowest at 2.3% in December 2025.
  • Across the 11 months ending August 2026, BabyCentre’s estimated Share of Search among pregnancy and baby apps in New Zealand peaked at 1.3% in February 2026 and was lowest at 0.16% in July 2026.
  • Across the 11 months ending August 2026, BabyCentre held steady: its estimated Share of Search among pregnancy and baby apps in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand pregnancy and baby apps in August 2026?

  1. In August 2026, Huckleberry gained estimated Share of Search among pregnancy and baby apps in New Zealand, from 4.5% to 6.5%.

  2. In August 2026, Pregnancy+ lost estimated Share of Search among pregnancy and baby apps in New Zealand, from 92.9% to 90.2%.

  3. Estimated monthly branded searches for BabyCentre in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  4. Estimated monthly branded searches for The Bump in New Zealand fell 45.5% over 11 measured months, from 220 to 120 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record