Huckleberry vs Pregnancy+:Which is more popular by branded search in New Zealand?
In August 2026, Pregnancy+ had more branded searches than Huckleberry among pregnancy and baby apps in New Zealand. Pregnancy+ was estimated to have 3.9K branded searches compared to Huckleberry’s 280, and held a 90.2% Share of Search versus Huckleberry’s 6.5%.
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Which is more popular in search, Huckleberry or Pregnancy+?
Compare the pregnancy, baby sleep and parenting apps New Zealand parents use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pregnancy+, Huckleberry. The figures are in the table below the chart.
View monthly share of search table
| Month | Pregnancy+ | Huckleberry | The Bump | BabyCentre |
|---|---|---|---|---|
| Oct 2025 | 85% | 8.9% | 5.8% | 0.26% |
| Nov 2025 | 86.4% | 8.8% | 4.5% | 0.27% |
| Dec 2025 | 90.8% | 6.3% | 2.3% | 0.57% |
| Jan 2026 | 86.2% | 8.8% | 4.8% | 0.27% |
| Feb 2026 | 85% | 9.9% | 3.8% | 1.3% |
| Mar 2026 | 86.9% | 8% | 4.9% | 0.22% |
| Apr 2026 | 86.9% | 9.6% | 3.3% | 0.27% |
| May 2026 | 86.1% | 9.1% | 4% | 0.8% |
| Jun 2026 | 89.7% | 5.7% | 4.4% | 0.23% |
| Jul 2026 | 92.9% | 4.5% | 2.4% | 0.16% |
| Aug 2026 | 90.2% | 6.5% | 2.8% | 0.47% |
| Sep 2026 | — | — | — | — |
How has the Huckleberry and Pregnancy+ comparison changed over the last 12 months?
3 findings
- Pregnancy+ was ahead of Huckleberry in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among pregnancy and baby apps in New Zealand moved from 8.9% to 6.5%, and its estimated monthly branded searches moved from 340 to 280.
- Across the 11 months ending August 2026, Pregnancy+’s estimated Share of Search among pregnancy and baby apps in New Zealand moved from 85% to 90.2%, and its estimated monthly branded searches moved from 3.2K to 3.9K.
How did search popularity change for New Zealand pregnancy and baby apps in August 2026?
2 changes
In August 2026, Huckleberry gained estimated Share of Search among pregnancy and baby apps in New Zealand, from 4.5% to 6.5%.
In August 2026, Pregnancy+ lost estimated Share of Search among pregnancy and baby apps in New Zealand, from 92.9% to 90.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Huckleberry’s and Pregnancy+’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Huckleberry
7 branded search terms
- huckleberry app
- huckleberry grocery
- huckleberry near me
- huckleberry nz
- huckleberry organic
- huckleberry sleep
- huckleberry store
Pregnancy+
6 branded search terms
- pregnancy
- pregnancy app
- pregnancy near me
- pregnancy nz
- pregnancy online
- pregnancy plus app
Put your own brand in this comparison
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