How popular isPregnancy+ in search?
In August 2026, there were an estimated 3.9K branded searches for Pregnancy+ in New Zealand which is up 19.8% over the last 11 months. Pregnancy+ holds 90.2% estimated Share of Search among New Zealand pregnancy and baby apps and is ranked 1st of 4 competitors for search popularity.
Pregnancy+90.2%
Huckleberry6.5%
The Bump2.8%
BabyCentre0.47%
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Which pregnancy and baby apps compete with Pregnancy+?
Share of Search by month for Pregnancy+, Huckleberry, The Bump. The figures are in the table below the chart.
View monthly share of search table
| Month | Pregnancy+ | Huckleberry | The Bump | BabyCentre |
|---|---|---|---|---|
| Oct 2025 | 85% | 8.9% | 5.8% | 0.26% |
| Nov 2025 | 86.4% | 8.8% | 4.5% | 0.27% |
| Dec 2025 | 90.8% | 6.3% | 2.3% | 0.57% |
| Jan 2026 | 86.2% | 8.8% | 4.8% | 0.27% |
| Feb 2026 | 85% | 9.9% | 3.8% | 1.3% |
| Mar 2026 | 86.9% | 8% | 4.9% | 0.22% |
| Apr 2026 | 86.9% | 9.6% | 3.3% | 0.27% |
| May 2026 | 86.1% | 9.1% | 4% | 0.8% |
| Jun 2026 | 89.7% | 5.7% | 4.4% | 0.23% |
| Jul 2026 | 92.9% | 4.5% | 2.4% | 0.16% |
| Aug 2026 | 90.2% | 6.5% | 2.8% | 0.47% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.2% | 3.9K | -32.8% | -2.7 points | |
| 2, held 2nd | 6.5% | 280 | 0% | +2 points | |
| 3, held 3rd | 2.8% | 120 | -20% | +0.4 points | |
| 4, held 4th | 0.47% | 20 | +100% | +0.3 points |
90.2%
held 1st · 3.9K estimated branded searches · -32.8% vs prior month · -2.7 points
6.5%
held 2nd · 280 estimated branded searches · 0% vs prior month · +2 points
3.
The Bump2.8%
held 3rd · 120 estimated branded searches · -20% vs prior month · +0.4 points
0.47%
held 4th · 20 estimated branded searches · +100% vs prior month · +0.3 points
Compare search popularity between Pregnancy+ and its closest rivals
How has branded search demand for Pregnancy+ changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pregnancy+ in New Zealand rose from 3.2K to 3.9K.
- Across the 11 months ending August 2026, Pregnancy+’s estimated Share of Search among pregnancy and baby apps in New Zealand increased from 85% to 90.2%.
- Across the 11 months ending August 2026, Pregnancy+’s estimated Share of Search among pregnancy and baby apps in New Zealand peaked at 92.9% in July 2026 and was lowest at 85% in February 2026.
How did search popularity change for New Zealand pregnancy and baby apps in August 2026?
4 changes
In August 2026, Huckleberry gained estimated Share of Search among pregnancy and baby apps in New Zealand, from 4.5% to 6.5%.
In August 2026, Pregnancy+ lost estimated Share of Search among pregnancy and baby apps in New Zealand, from 92.9% to 90.2%.
Estimated monthly branded searches for BabyCentre in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
Estimated monthly branded searches for The Bump in New Zealand fell 45.5% over 11 measured months, from 220 to 120 in August 2026.
How is Pregnancy+ measured?
Brandwave collects information about searches that people make online using Pregnancy+’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- pregnancy
- pregnancy app
- pregnancy near me
- pregnancy nz
- pregnancy online
- pregnancy plus app
Do you work for Pregnancy+? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Pregnancy+ your brand?
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