Bulk Foods Online vs Huckleberry:Which is more popular by branded search in New Zealand?

Name: Bulk Foods Online vs Huckleberry: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Huckleberry had more branded searches than Bulk Foods Online among bulk and organic food stores in New Zealand. Huckleberry was estimated to have 280 branded searches compared to Bulk Foods Online’s 80, and held a 0.61% Share of Search versus Bulk Foods Online’s 0.17%.

Share of Search among bulk and organic food stores in New Zealand in August 2026Which is more popular in search, Bulk Foods Online or Huckleberry?

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Which is more popular in search, Bulk Foods Online or Huckleberry?

Compare the bulk bin and organic grocery stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bulk Foods Online and Huckleberry among bulk and organic food stores in New Zealand, by month

Month	Farro	Bin Inn	Commonsense Organics	Huckleberry	Bulk Foods Online
Oct 2025	57%	34.3%	7.9%	0.69%	0.06%
Nov 2025	61.8%	30.5%	7.1%	0.6%	0.05%
Dec 2025	70.1%	23.5%	6%	0.38%	0.06%
Jan 2026	56.3%	33.3%	9.6%	0.64%	0.15%
Feb 2026	61.1%	29.8%	8.3%	0.65%	0.11%
Mar 2026	55.7%	34.9%	8.3%	0.71%	0.39%
Apr 2026	55.8%	34.8%	8.4%	0.69%	0.28%
May 2026	56%	34.8%	8.4%	0.67%	0.12%
Jun 2026	58.8%	32.6%	7.8%	0.56%	0.11%
Jul 2026	60.8%	30.9%	7.4%	0.6%	0.17%
Aug 2026	60.7%	31.1%	7.5%	0.61%	0.17%
Sep 2026	—	—	—	—	—

How has the Bulk Foods Online and Huckleberry comparison changed over the last 12 months?

3 findings

Huckleberry was ahead of Bulk Foods Online in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Bulk Foods Online’s estimated Share of Search among bulk and organic food stores in New Zealand moved from 0.06% to 0.17%, and its estimated monthly branded searches moved from 30 to 80.
Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among bulk and organic food stores in New Zealand moved from 0.69% to 0.61%, and its estimated monthly branded searches moved from 340 to 280.

How did search popularity change for New Zealand bulk and organic food stores in August 2026?

2 changes

Estimated monthly branded searches for Bulk Foods Online in New Zealand rose 166.7% over 11 measured months, from 30 to 80 in August 2026.
Estimated monthly branded searches for Huckleberry in New Zealand fell 17.6% over 11 measured months, from 340 to 280 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bulk Foods Online’s and Huckleberry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.