Brandwave

How popular isAdobe Stock?

In September 2026, people searched for Adobe Stock by name about 7,630 times in New Zealand, a 32.2% decrease from the previous year. These searches made up 27.9% of all New Zealand design asset marketplace searches, placing Adobe Stock second out of seven marketplaces. When we asked both ChatGPT and Google AI Overviews about design asset marketplaces, Adobe Stock appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Adobe Stock is the second most searched of 7 competitors and the fourth most recommended in AI answers.

  1. DafontShare of searches 35%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Adobe StockShare of searches 27.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. EnvatoShare of searches 19.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. FreepikShare of searches 10.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Creative MarketShare of searches 3.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top design asset marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Stock was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Stock is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Creative Market1st
  2. Envato2nd
  3. UI83rd
  4. Adobe Stock4th
  5. Creative Fabrica5th
  6. Dafont–
  7. Freepik–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Creative Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Envato3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UI83 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Stock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Creative Fabrica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dafont0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freepik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about design asset marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which design asset marketplaces compete with Adobe Stock?

Adobe Stock against design asset marketplaces in New Zealand, by month

Share of searches by month for Dafont, Adobe Stock, Envato, Freepik, Creative Market, Creative Fabrica. The figures are in the table below the chart.

View monthly share of searches table
MonthDafontAdobe StockEnvatoFreepikCreative MarketCreative FabricaUI8
Oct 202529.8%29.3%17.7%16.3%3%3.8%0.09%
Nov 202526.6%31.7%16.6%17.6%3.3%4.1%0.1%
Dec 202529.2%28.6%17.8%16.1%2.6%5.6%0.04%
Jan 202628.6%27.8%17.4%15.6%3.9%6.7%0.08%
Feb 202634.1%27%16.5%15%3%4.3%0.07%
Mar 202634%27.2%13.7%18.5%2.9%3.6%0.08%
Apr 202630.9%29.9%15.1%16.6%2.7%4.8%0.07%
May 202633.9%26.9%13.7%18.2%3%4.3%0.07%
Jun 202635.5%28.2%16.7%12.8%3.2%3.5%0.03%
Jul 202636%28%16.4%12.5%3.4%3.7%0.04%
Aug 202638.9%25.3%18.1%11.2%3.5%2.7%0.08%
Sep 202635%27.9%19.1%10.3%3.9%3.7%0.04%

  1. 1.Dafont

    35%

    Held 1st. 8.3K estimated branded searches, -18.6% vs prior month. Share -3.9 points.

  2. 2.Adobe Stock

    27.9%

    Held 2nd. 6.6K estimated branded searches, -0.15% vs prior month. Share +2.6 points.

  3. 3.Envato

    19.1%

    Held 3rd. 4.5K estimated branded searches, -4.6% vs prior month. Share +1 points.

  4. 4.Freepik

    10.3%

    Held 4th. 2.4K estimated branded searches, -17.3% vs prior month. Share -1 points.

  5. 5.Creative Market

    3.9%

    Held 5th. 930 estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Creative Fabrica

    3.7%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +1 points.

  7. 7.UI8

    0.04%

    Held 7th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Adobe Stock and its closest rivals

Every comparison with Adobe Stock

16 comparisons

How has branded search demand for Adobe Stock changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Stock in New Zealand fell from 11.3K to 7.6K.
  • Across the 12 months ending September 2026, Adobe Stock’s share of searches among design asset marketplaces in New Zealand decreased from 29.3% to 27.9%.
  • Across the 12 months ending September 2026, Adobe Stock’s share of searches among design asset marketplaces in New Zealand peaked at 31.7% in November 2025 and was lowest at 25.3% in August 2026.

How did search popularity change for New Zealand design asset marketplaces in September 2026?

6 changes

  1. In September 2026, Adobe Stock gained share of searches among design asset marketplaces in New Zealand, from 25.3% to 27.9%.

  2. In September 2026, Envato gained share of searches among design asset marketplaces in New Zealand, from 18.1% to 19.1%.

  3. In September 2026, Creative Fabrica gained share of searches among design asset marketplaces in New Zealand, from 2.7% to 3.7%.

  4. In September 2026, Dafont lost share of searches among design asset marketplaces in New Zealand, from 38.9% to 35%.

  5. In September 2026, Freepik lost share of searches among design asset marketplaces in New Zealand, from 11.2% to 10.3%.

  6. Creative Market’s share of searches among design asset marketplaces in New Zealand has gained ground for 3 months in a row, from 3.2% to 3.9% in September 2026.

How are Adobe Stock’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Adobe Stock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adobe stock shot
  • adobestock
  • adobestock images

How the Brand Demand Index is measured

Who owns Adobe Stock?

Adobe Stock is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Analytics, Adobe Express, Adobe Firefly, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, Adobe Premiere Pro and Adobe Real-Time CDP, owned by the same company, in New Zealand.

Do you work for Adobe Stock? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Adobe Stock compete?

Adobe Stock is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Stock image sites2nd of 820.4%Show ranking
Design asset marketplaces2nd of 727.9%Shown above
Stock photo libraries2nd of 929.3%Show ranking
Creator with pink hair and a pink jacket

Is Adobe Stock your brand?

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