Design asset marketplaces in New Zealand:Which brands are most popular in search?
In August 2026, Dafont was the most searched among design asset marketplaces in New Zealand, with an estimated 10.5K branded searches and 54.6% estimated Share of Search within this set.
Dafont54.6%Envato25%
Freepik15.5%Creative Market4.9%
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Share of SearchLeaderboard
Compare the template, font and design asset marketplaces New Zealand designers and marketers buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dafont, Envato, Freepik, Creative Market. The figures are in the table below the chart.
View monthly share of search table
| Month | Dafont | Envato | Freepik | Creative Market |
|---|---|---|---|---|
| Oct 2025 | 44.5% | 26.6% | 24.4% | 4.5% |
| Nov 2025 | 41.5% | 25.9% | 27.4% | 5.2% |
| Dec 2025 | 44.4% | 27.1% | 24.4% | 4.1% |
| Jan 2026 | 43.8% | 26.4% | 23.8% | 6% |
| Feb 2026 | 49.7% | 24.1% | 21.8% | 4.4% |
| Mar 2026 | 49.3% | 19.8% | 26.7% | 4.2% |
| Apr 2026 | 47.4% | 23% | 25.4% | 4.3% |
| May 2026 | 49.5% | 19.7% | 26.4% | 4.4% |
| Jun 2026 | 52.2% | 24.4% | 18.7% | 4.7% |
| Jul 2026 | 53.5% | 23.7% | 18% | 4.9% |
| Aug 2026 | 54.6% | 25% | 15.5% | 4.9% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.6% | 10.5K | +18.5% | +1.1 points | |
| 2, held 2nd | 25% | 4.8K | +22.5% | +1.3 points | |
| 3, held 3rd | 15.5% | 3K | 0% | -2.5 points | |
| 4, held 4th | 4.9% | 940 | +16% | 0 points |
1.
Dafont54.6%
held 1st · 10.5K estimated branded searches · +18.5% vs prior month · +1.1 points
2.
25%
held 2nd · 4.8K estimated branded searches · +22.5% vs prior month · +1.3 points
3.
Freepik15.5%
held 3rd · 3K estimated branded searches · 0% vs prior month · -2.5 points
4.9%
held 4th · 940 estimated branded searches · +16% vs prior month · 0 points
Compare search popularity between leading brands
- Dafont vs Freepik: compare search popularity
- Envato vs Freepik: compare search popularity
- Compare any of these brands
Which brand is most popular in search among design asset marketplaces in New Zealand?
4 brands
In August 2026, Dafont was the most searched among design asset marketplaces in New Zealand, with an estimated 10.5K branded searches and 54.6% estimated Share of Search within this set. Envato is in 2nd place, 29.6 percentage points behind at 25% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Dafont | 44.5% → 54.6% | 54.6%Aug 2026 | 41.5%Nov 2025 | 1st |
| Envato | 26.6% → 25% | 27.1%Dec 2025 | 19.7%May 2026 | 2nd |
| Freepik | 24.4% → 15.5% | 27.4%Nov 2025 | 15.5%Aug 2026 | 3rd |
| Creative Market | 4.5% → 4.9% | 6%Jan 2026 | 4.1%Dec 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Dafont’s estimated Share of Search among design asset marketplaces in New Zealand increased from 44.5% to 54.6%.
- Across the 11 months ending August 2026, Envato’s estimated Share of Search among design asset marketplaces in New Zealand decreased from 26.6% to 25%.
- Across the 11 months ending August 2026, Freepik’s estimated Share of Search among design asset marketplaces in New Zealand decreased from 24.4% to 15.5%.
- Across the 11 months ending August 2026, Dafont’s estimated Share of Search among design asset marketplaces in New Zealand peaked at 54.6% in August 2026 and was lowest at 41.5% in November 2025.
- Across the 11 months ending August 2026, Envato’s estimated Share of Search among design asset marketplaces in New Zealand peaked at 27.1% in December 2025 and was lowest at 19.7% in May 2026.
- Across the 11 months ending August 2026, Freepik’s estimated Share of Search among design asset marketplaces in New Zealand peaked at 27.4% in November 2025 and was lowest at 15.5% in August 2026.
- Across the 11 months ending August 2026, Creative Market’s estimated Share of Search among design asset marketplaces in New Zealand peaked at 6% in January 2026 and was lowest at 4.1% in December 2025.
- Across the 11 months ending August 2026, Creative Market held steady: its estimated Share of Search among design asset marketplaces in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand design asset marketplaces in August 2026?
4 changes
In August 2026, Envato gained estimated Share of Search among design asset marketplaces in New Zealand, from 23.7% to 25%.
In August 2026, Dafont gained estimated Share of Search among design asset marketplaces in New Zealand, from 53.5% to 54.6%.
In August 2026, Freepik lost estimated Share of Search among design asset marketplaces in New Zealand, from 18% to 15.5%.
Creative Market’s estimated Share of Search among design asset marketplaces in New Zealand has gained ground for 3 months in a row, from 4.4% to 4.9% in August 2026.
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