Adobe Stock vs Freepik:Which is more popular?
In September 2026, Adobe Stock had more branded searches than Freepik among design asset marketplaces in New Zealand. Adobe Stock had about 6,630 branded searches, while Freepik had 2,440. Adobe Stock made up 27.9% of all design asset marketplace searches we track, and Freepik accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about design asset marketplaces, Adobe Stock appeared in two of the five answers and Freepik in none.
Who do people search for more?
Adobe Stock, about 3 searches for every 1 for Freepik
Who does AI mention more?
Adobe Stock, mentioned in 2 of 5 answers, Freepik in 0
Who does AI recommend more?
Adobe Stock, the only one of the two named
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Top design asset marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Stock was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Freepik did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Creative Market1st
Envato2nd
UI83rd- Adobe Stock4th
Creative Fabrica5th
Dafont–
Freepik–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Creative Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Envato3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- UI83 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adobe Stock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Creative Fabrica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dafont0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Freepik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about design asset marketplaces
5 answers
Asked ChatGPT
“Which design asset marketplace should I shop at in New Zealand?”
Asked ChatGPT
“What are the best design asset marketplaces in New Zealand?”
Asked ChatGPT
“What's the best design asset marketplace in New Zealand for design assets for a project?”
Searched Google, AI Overview
“templates for small businesses”
Searched Google, AI Overview
“font marketplace”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Adobe Stock or Freepik more popular in search?
This chart shows how often people search Google for Adobe Stock and Freepik by name. Each line represents a brand's share of searches for all seven design asset marketplaces we track, month by month, from searches in New Zealand.
Share of searches by month for Adobe Stock, Freepik. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dafont | Adobe Stock | Envato | Freepik | Creative Market | Creative Fabrica | UI8 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 29.3% | 17.7% | 16.3% | 3% | 3.8% | 0.09% |
| Nov 2025 | 26.6% | 31.7% | 16.6% | 17.6% | 3.3% | 4.1% | 0.1% |
| Dec 2025 | 29.2% | 28.6% | 17.8% | 16.1% | 2.6% | 5.6% | 0.04% |
| Jan 2026 | 28.6% | 27.8% | 17.4% | 15.6% | 3.9% | 6.7% | 0.08% |
| Feb 2026 | 34.1% | 27% | 16.5% | 15% | 3% | 4.3% | 0.07% |
| Mar 2026 | 34% | 27.2% | 13.7% | 18.5% | 2.9% | 3.6% | 0.08% |
| Apr 2026 | 30.9% | 29.9% | 15.1% | 16.6% | 2.7% | 4.8% | 0.07% |
| May 2026 | 33.9% | 26.9% | 13.7% | 18.2% | 3% | 4.3% | 0.07% |
| Jun 2026 | 35.5% | 28.2% | 16.7% | 12.8% | 3.2% | 3.5% | 0.03% |
| Jul 2026 | 36% | 28% | 16.4% | 12.5% | 3.4% | 3.7% | 0.04% |
| Aug 2026 | 38.9% | 25.3% | 18.1% | 11.2% | 3.5% | 2.7% | 0.08% |
| Sep 2026 | 35% | 27.9% | 19.1% | 10.3% | 3.9% | 3.7% | 0.04% |
How has the Adobe Stock and Freepik comparison changed over the last 12 months?
3 findings
- Adobe Stock was ahead of Freepik in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Stock’s share of searches among design asset marketplaces in New Zealand moved from 29.3% to 27.9%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Freepik’s share of searches among design asset marketplaces in New Zealand moved from 16.3% to 10.3%, and its estimated monthly branded searches moved from 5.5K to 2.4K.
How did search popularity change for New Zealand design asset marketplaces in September 2026?
2 changes
In September 2026, Adobe Stock gained share of searches among design asset marketplaces in New Zealand, from 25.3% to 27.9%.
In September 2026, Freepik lost share of searches among design asset marketplaces in New Zealand, from 11.2% to 10.3%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Adobe Stock’s and Freepik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Stock
2 branded search terms
- adobe stock shot
- adobestock
Freepik
6 branded search terms
- freepik
- freepik ai
- freepik fonts
- freepik graphics
- freepik mockups
- freepik templates
Other head-to-heads among design asset marketplaces
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