How popular isFreepik in search?
In August 2026, there were an estimated 3K branded searches for Freepik in New Zealand which is down 46.5% over the last 11 months. Freepik holds 15.5% estimated Share of Search among New Zealand design asset marketplaces and is ranked 3rd of 4 competitors for search popularity.
Dafont54.6%Envato25%
Freepik15.5%Creative Market4.9%
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Which design asset marketplaces compete with Freepik?
Share of Search by month for Dafont, Envato, Freepik, Creative Market. The figures are in the table below the chart.
View monthly share of search table
| Month | Dafont | Envato | Freepik | Creative Market |
|---|---|---|---|---|
| Oct 2025 | 44.5% | 26.6% | 24.4% | 4.5% |
| Nov 2025 | 41.5% | 25.9% | 27.4% | 5.2% |
| Dec 2025 | 44.4% | 27.1% | 24.4% | 4.1% |
| Jan 2026 | 43.8% | 26.4% | 23.8% | 6% |
| Feb 2026 | 49.7% | 24.1% | 21.8% | 4.4% |
| Mar 2026 | 49.3% | 19.8% | 26.7% | 4.2% |
| Apr 2026 | 47.4% | 23% | 25.4% | 4.3% |
| May 2026 | 49.5% | 19.7% | 26.4% | 4.4% |
| Jun 2026 | 52.2% | 24.4% | 18.7% | 4.7% |
| Jul 2026 | 53.5% | 23.7% | 18% | 4.9% |
| Aug 2026 | 54.6% | 25% | 15.5% | 4.9% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.6% | 10.5K | +18.5% | +1.1 points | |
| 2, held 2nd | 25% | 4.8K | +22.5% | +1.3 points | |
| 3, held 3rd | 15.5% | 3K | 0% | -2.5 points | |
| 4, held 4th | 4.9% | 940 | +16% | 0 points |
1.
Dafont54.6%
held 1st · 10.5K estimated branded searches · +18.5% vs prior month · +1.1 points
2.
25%
held 2nd · 4.8K estimated branded searches · +22.5% vs prior month · +1.3 points
3.
Freepik15.5%
held 3rd · 3K estimated branded searches · 0% vs prior month · -2.5 points
4.9%
held 4th · 940 estimated branded searches · +16% vs prior month · 0 points
Compare search popularity between Freepik and its closest rivals
How has branded search demand for Freepik changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Freepik in New Zealand fell from 5.5K to 3K.
- Across the 11 months ending August 2026, Freepik’s estimated Share of Search among design asset marketplaces in New Zealand decreased from 24.4% to 15.5%.
- Across the 11 months ending August 2026, Freepik’s estimated Share of Search among design asset marketplaces in New Zealand peaked at 27.4% in November 2025 and was lowest at 15.5% in August 2026.
How did search popularity change for New Zealand design asset marketplaces in August 2026?
4 changes
In August 2026, Envato gained estimated Share of Search among design asset marketplaces in New Zealand, from 23.7% to 25%.
In August 2026, Dafont gained estimated Share of Search among design asset marketplaces in New Zealand, from 53.5% to 54.6%.
In August 2026, Freepik lost estimated Share of Search among design asset marketplaces in New Zealand, from 18% to 15.5%.
Creative Market’s estimated Share of Search among design asset marketplaces in New Zealand has gained ground for 3 months in a row, from 4.4% to 4.9% in August 2026.
How is Freepik measured?
Brandwave collects information about searches that people make online using Freepik’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- freepik
- freepik ai
- freepik com
- freepik fonts
- freepik graphics
- freepik mockups
- freepik online
- freepik templates
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Is Freepik your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.