Brandwave

How popular isDafont?

In September 2026, people searched for Dafont by name about 8,310 times in New Zealand, a 17.8% decrease from the previous year. These searches made up 35% of all New Zealand design asset marketplace searches, placing Dafont first out of seven marketplaces. When we asked both ChatGPT and Google AI Overviews about design asset marketplaces, Dafont did not appear in any of the answers.

Search and AI answers in September 2026

Dafont is the most searched of 7 competitors and not listed in any AI answer.

  1. DafontShare of searches 35%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Adobe StockShare of searches 27.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. EnvatoShare of searches 19.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. FreepikShare of searches 10.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Creative MarketShare of searches 3.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top design asset marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dafont did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Creative Market1st
  2. Envato2nd
  3. UI83rd
  4. Adobe Stock4th
  5. Creative Fabrica5th
  6. Dafont–
  7. Freepik–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Creative Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Envato3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UI83 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Stock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Creative Fabrica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dafont0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freepik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about design asset marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which design asset marketplaces compete with Dafont?

Dafont against design asset marketplaces in New Zealand, by month

Share of searches by month for Dafont, Adobe Stock, Envato, Freepik, Creative Market, Creative Fabrica. The figures are in the table below the chart.

View monthly share of searches table
MonthDafontAdobe StockEnvatoFreepikCreative MarketCreative FabricaUI8
Oct 202529.8%29.3%17.7%16.3%3%3.8%0.09%
Nov 202526.6%31.7%16.6%17.6%3.3%4.1%0.1%
Dec 202529.2%28.6%17.8%16.1%2.6%5.6%0.04%
Jan 202628.6%27.8%17.4%15.6%3.9%6.7%0.08%
Feb 202634.1%27%16.5%15%3%4.3%0.07%
Mar 202634%27.2%13.7%18.5%2.9%3.6%0.08%
Apr 202630.9%29.9%15.1%16.6%2.7%4.8%0.07%
May 202633.9%26.9%13.7%18.2%3%4.3%0.07%
Jun 202635.5%28.2%16.7%12.8%3.2%3.5%0.03%
Jul 202636%28%16.4%12.5%3.4%3.7%0.04%
Aug 202638.9%25.3%18.1%11.2%3.5%2.7%0.08%
Sep 202635%27.9%19.1%10.3%3.9%3.7%0.04%

  1. 1.Dafont

    35%

    Held 1st. 8.3K estimated branded searches, -18.6% vs prior month. Share -3.9 points.

  2. 2.Adobe Stock

    27.9%

    Held 2nd. 6.6K estimated branded searches, -0.15% vs prior month. Share +2.6 points.

  3. 3.Envato

    19.1%

    Held 3rd. 4.5K estimated branded searches, -4.6% vs prior month. Share +1 points.

  4. 4.Freepik

    10.3%

    Held 4th. 2.4K estimated branded searches, -17.3% vs prior month. Share -1 points.

  5. 5.Creative Market

    3.9%

    Held 5th. 930 estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Creative Fabrica

    3.7%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +1 points.

  7. 7.UI8

    0.04%

    Held 7th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Dafont and its closest rivals

Every comparison with Dafont

5 comparisons

How has branded search demand for Dafont changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dafont in New Zealand fell from 10.1K to 8.3K.
  • Across the 12 months ending September 2026, Dafont’s share of searches among design asset marketplaces in New Zealand increased from 29.8% to 35%.
  • Across the 12 months ending September 2026, Dafont’s share of searches among design asset marketplaces in New Zealand peaked at 38.9% in August 2026 and was lowest at 26.6% in November 2025.

How did search popularity change for New Zealand design asset marketplaces in September 2026?

6 changes

  1. In September 2026, Adobe Stock gained share of searches among design asset marketplaces in New Zealand, from 25.3% to 27.9%.

  2. In September 2026, Envato gained share of searches among design asset marketplaces in New Zealand, from 18.1% to 19.1%.

  3. In September 2026, Creative Fabrica gained share of searches among design asset marketplaces in New Zealand, from 2.7% to 3.7%.

  4. In September 2026, Dafont lost share of searches among design asset marketplaces in New Zealand, from 38.9% to 35%.

  5. In September 2026, Freepik lost share of searches among design asset marketplaces in New Zealand, from 11.2% to 10.3%.

  6. Creative Market’s share of searches among design asset marketplaces in New Zealand has gained ground for 3 months in a row, from 3.2% to 3.9% in September 2026.

How are Dafont’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dafont’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dafont
  • dafont fonts
  • dafont om

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