How popular isEnvato?
In September 2026, people searched for Envato by name about 4,540 times in New Zealand, a 24.5% decrease from the previous year. These searches made up 19.1% of all New Zealand design asset marketplace searches, placing Envato third out of seven marketplaces. When we asked both ChatGPT and Google AI Overviews about design asset marketplaces, Envato appeared in three of the five answers and was the second most recommended of the seven.
Envato is the third most searched of 7 competitors and the second most recommended in AI answers.
DafontShare of searches 35%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Adobe StockShare of searches 27.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
EnvatoShare of searches 19.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
FreepikShare of searches 10.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Creative MarketShare of searches 3.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top design asset marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Envato was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Envato is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Creative Market1st
- Envato2nd
UI83rd- Adobe Stock4th
Creative Fabrica5th- Dafont–
- Freepik–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Creative Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Envato3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- UI83 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adobe Stock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Creative Fabrica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dafont0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Freepik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about design asset marketplaces
5 answers
Asked ChatGPT
“Which design asset marketplace should I shop at in New Zealand?”
Asked ChatGPT
“What are the best design asset marketplaces in New Zealand?”
Asked ChatGPT
“What's the best design asset marketplace in New Zealand for design assets for a project?”
Searched Google, AI Overview
“templates for small businesses”
Searched Google, AI Overview
“font marketplace”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which design asset marketplaces compete with Envato?
Share of searches by month for Dafont, Adobe Stock, Envato, Freepik, Creative Market, Creative Fabrica. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dafont | Adobe Stock | Envato | Freepik | Creative Market | Creative Fabrica | UI8 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 29.3% | 17.7% | 16.3% | 3% | 3.8% | 0.09% |
| Nov 2025 | 26.6% | 31.7% | 16.6% | 17.6% | 3.3% | 4.1% | 0.1% |
| Dec 2025 | 29.2% | 28.6% | 17.8% | 16.1% | 2.6% | 5.6% | 0.04% |
| Jan 2026 | 28.6% | 27.8% | 17.4% | 15.6% | 3.9% | 6.7% | 0.08% |
| Feb 2026 | 34.1% | 27% | 16.5% | 15% | 3% | 4.3% | 0.07% |
| Mar 2026 | 34% | 27.2% | 13.7% | 18.5% | 2.9% | 3.6% | 0.08% |
| Apr 2026 | 30.9% | 29.9% | 15.1% | 16.6% | 2.7% | 4.8% | 0.07% |
| May 2026 | 33.9% | 26.9% | 13.7% | 18.2% | 3% | 4.3% | 0.07% |
| Jun 2026 | 35.5% | 28.2% | 16.7% | 12.8% | 3.2% | 3.5% | 0.03% |
| Jul 2026 | 36% | 28% | 16.4% | 12.5% | 3.4% | 3.7% | 0.04% |
| Aug 2026 | 38.9% | 25.3% | 18.1% | 11.2% | 3.5% | 2.7% | 0.08% |
| Sep 2026 | 35% | 27.9% | 19.1% | 10.3% | 3.9% | 3.7% | 0.04% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35% | 8.3K | -18.6% | -3.9 points | |
| 2, held 2nd | 27.9% | 6.6K | -0.15% | +2.6 points | |
| 3, held 3rd | 19.1% | 4.5K | -4.6% | +1 points | |
| 4, held 4th | 10.3% | 2.4K | -17.3% | -1 points | |
| 5, held 5th | 3.9% | 930 | 0% | +0.4 points | |
| 6, held 6th | 3.7% | 880 | +22.2% | +1 points | |
| 7, held 7th | 0.04% | 10 | -50% | 0 points |
1.
Dafont35%
Held 1st. 8.3K estimated branded searches, -18.6% vs prior month. Share -3.9 points.
27.9%
Held 2nd. 6.6K estimated branded searches, -0.15% vs prior month. Share +2.6 points.
3.
Envato19.1%
Held 3rd. 4.5K estimated branded searches, -4.6% vs prior month. Share +1 points.
4.
Freepik10.3%
Held 4th. 2.4K estimated branded searches, -17.3% vs prior month. Share -1 points.
3.9%
Held 5th. 930 estimated branded searches, 0% vs prior month. Share +0.4 points.
3.7%
Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +1 points.
7.
UI80.04%
Held 7th. 10 estimated branded searches, -50% vs prior month. Share 0 points.
Compare popularity between Envato and its closest rivals
Every comparison with Envato
5 comparisons
How has branded search demand for Envato changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Envato in New Zealand fell from 6K to 4.5K.
- Across the 12 months ending September 2026, Envato’s share of searches among design asset marketplaces in New Zealand increased from 17.7% to 19.1%.
- Across the 12 months ending September 2026, Envato’s share of searches among design asset marketplaces in New Zealand peaked at 19.1% in September 2026 and was lowest at 13.7% in May 2026.
How did search popularity change for New Zealand design asset marketplaces in September 2026?
6 changes
In September 2026, Adobe Stock gained share of searches among design asset marketplaces in New Zealand, from 25.3% to 27.9%.
In September 2026, Envato gained share of searches among design asset marketplaces in New Zealand, from 18.1% to 19.1%.
In September 2026, Creative Fabrica gained share of searches among design asset marketplaces in New Zealand, from 2.7% to 3.7%.
In September 2026, Dafont lost share of searches among design asset marketplaces in New Zealand, from 38.9% to 35%.
In September 2026, Freepik lost share of searches among design asset marketplaces in New Zealand, from 11.2% to 10.3%.
Creative Market’s share of searches among design asset marketplaces in New Zealand has gained ground for 3 months in a row, from 3.2% to 3.9% in September 2026.
How are Envato’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Envato’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- elements envato
- envato
- envato elements
- envato fonts
- envato graphics
- envato market
- envato mockups
- envato templates
- themeforest
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Is Envato your brand?
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