Envato vs Freepik:Which is more popular by branded search in New Zealand?
In August 2026, Envato had more branded searches than Freepik among design asset marketplaces in New Zealand. Envato was estimated to have 4.8K branded searches compared to Freepik’s 3K, and held a 25% Share of Search versus Freepik’s 15.5%.
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Which is more popular in search, Envato or Freepik?
Compare the template, font and design asset marketplaces New Zealand designers and marketers buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Envato, Freepik. The figures are in the table below the chart.
View monthly share of search table
| Month | Dafont | Envato | Freepik | Creative Market |
|---|---|---|---|---|
| Oct 2025 | 44.5% | 26.6% | 24.4% | 4.5% |
| Nov 2025 | 41.5% | 25.9% | 27.4% | 5.2% |
| Dec 2025 | 44.4% | 27.1% | 24.4% | 4.1% |
| Jan 2026 | 43.8% | 26.4% | 23.8% | 6% |
| Feb 2026 | 49.7% | 24.1% | 21.8% | 4.4% |
| Mar 2026 | 49.3% | 19.8% | 26.7% | 4.2% |
| Apr 2026 | 47.4% | 23% | 25.4% | 4.3% |
| May 2026 | 49.5% | 19.7% | 26.4% | 4.4% |
| Jun 2026 | 52.2% | 24.4% | 18.7% | 4.7% |
| Jul 2026 | 53.5% | 23.7% | 18% | 4.9% |
| Aug 2026 | 54.6% | 25% | 15.5% | 4.9% |
| Sep 2026 | — | — | — | — |
How has the Envato and Freepik comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Freepik took it in November 2025, Envato took it in December 2025, Freepik took it in March 2026, Envato took it in June 2026.
- Across the 11 months ending August 2026, Envato’s estimated Share of Search among design asset marketplaces in New Zealand moved from 26.6% to 25%, and its estimated monthly branded searches moved from 6K to 4.8K.
- Across the 11 months ending August 2026, Freepik’s estimated Share of Search among design asset marketplaces in New Zealand moved from 24.4% to 15.5%, and its estimated monthly branded searches moved from 5.5K to 3K.
How did search popularity change for New Zealand design asset marketplaces in August 2026?
2 changes
In August 2026, Envato gained estimated Share of Search among design asset marketplaces in New Zealand, from 23.7% to 25%.
In August 2026, Freepik lost estimated Share of Search among design asset marketplaces in New Zealand, from 18% to 15.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Envato’s and Freepik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Envato
13 branded search terms
- elements envato
- envato
- envato com
- envato elements
- envato fonts
- envato graphics
- envato market
- envato mockups
- envato near me
- envato nz
- envato online
- envato templates
- themeforest
Freepik
8 branded search terms
- freepik
- freepik ai
- freepik com
- freepik fonts
- freepik graphics
- freepik mockups
- freepik online
- freepik templates
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.