Creative Market vs Freepik:Which is more popular by branded search in New Zealand?
In August 2026, Freepik had more branded searches than Creative Market among design asset marketplaces in New Zealand. Freepik was estimated to have 3K branded searches compared to Creative Market’s 940, and held a 15.5% Share of Search versus Creative Market’s 4.9%.
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Which is more popular in search, Creative Market or Freepik?
Compare the template, font and design asset marketplaces New Zealand designers and marketers buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Freepik, Creative Market. The figures are in the table below the chart.
View monthly share of search table
| Month | Dafont | Envato | Freepik | Creative Market |
|---|---|---|---|---|
| Oct 2025 | 44.5% | 26.6% | 24.4% | 4.5% |
| Nov 2025 | 41.5% | 25.9% | 27.4% | 5.2% |
| Dec 2025 | 44.4% | 27.1% | 24.4% | 4.1% |
| Jan 2026 | 43.8% | 26.4% | 23.8% | 6% |
| Feb 2026 | 49.7% | 24.1% | 21.8% | 4.4% |
| Mar 2026 | 49.3% | 19.8% | 26.7% | 4.2% |
| Apr 2026 | 47.4% | 23% | 25.4% | 4.3% |
| May 2026 | 49.5% | 19.7% | 26.4% | 4.4% |
| Jun 2026 | 52.2% | 24.4% | 18.7% | 4.7% |
| Jul 2026 | 53.5% | 23.7% | 18% | 4.9% |
| Aug 2026 | 54.6% | 25% | 15.5% | 4.9% |
| Sep 2026 | — | — | — | — |
How has the Creative Market and Freepik comparison changed over the last 12 months?
3 findings
- Freepik was ahead of Creative Market in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Creative Market’s estimated Share of Search among design asset marketplaces in New Zealand moved from 4.5% to 4.9%, and its estimated monthly branded searches moved from 1K to 940.
- Across the 11 months ending August 2026, Freepik’s estimated Share of Search among design asset marketplaces in New Zealand moved from 24.4% to 15.5%, and its estimated monthly branded searches moved from 5.5K to 3K.
How did search popularity change for New Zealand design asset marketplaces in August 2026?
2 changes
In August 2026, Freepik lost estimated Share of Search among design asset marketplaces in New Zealand, from 18% to 15.5%.
Creative Market’s estimated Share of Search among design asset marketplaces in New Zealand has gained ground for 3 months in a row, from 4.4% to 4.9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Creative Market’s and Freepik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Creative Market
10 branded search terms
- creative market
- creative market fonts
- creative market mockups
- creative market near me
- creative market templates
- creativemarket
- creativemarket com
- creativemarket fonts
- creativemarket mockups
- creativemarket templates
Freepik
8 branded search terms
- freepik
- freepik ai
- freepik com
- freepik fonts
- freepik graphics
- freepik mockups
- freepik online
- freepik templates
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.