Dafont vs Freepik:Which is more popular?
In September 2026, Dafont had more branded searches than Freepik among design asset marketplaces in New Zealand. Dafont had about 8,310 branded searches, while Freepik had 2,440. Dafont made up 35% of all design asset marketplace searches we track, and Freepik accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about design asset marketplaces, neither Dafont nor Freepik appeared in any of the five answers.
Who do people search for more?
Dafont, about 3 searches for every 1 for Freepik
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top design asset marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Dafont nor Freepik showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Creative Market1st
Envato2nd
UI83rd
Adobe Stock4th
Creative Fabrica5th- Dafont–
Freepik–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Creative Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Envato3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- UI83 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adobe Stock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Creative Fabrica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dafont0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Freepik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about design asset marketplaces
5 answers
Asked ChatGPT
“Which design asset marketplace should I shop at in New Zealand?”
Asked ChatGPT
“What are the best design asset marketplaces in New Zealand?”
Asked ChatGPT
“What's the best design asset marketplace in New Zealand for design assets for a project?”
Searched Google, AI Overview
“templates for small businesses”
Searched Google, AI Overview
“font marketplace”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dafont or Freepik more popular in search?
This chart shows how often people search Google for Dafont and Freepik by name. Each line represents a brand's share of searches for all seven design asset marketplaces we track, month by month, from searches in New Zealand.
Share of searches by month for Dafont, Freepik. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dafont | Adobe Stock | Envato | Freepik | Creative Market | Creative Fabrica | UI8 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 29.3% | 17.7% | 16.3% | 3% | 3.8% | 0.09% |
| Nov 2025 | 26.6% | 31.7% | 16.6% | 17.6% | 3.3% | 4.1% | 0.1% |
| Dec 2025 | 29.2% | 28.6% | 17.8% | 16.1% | 2.6% | 5.6% | 0.04% |
| Jan 2026 | 28.6% | 27.8% | 17.4% | 15.6% | 3.9% | 6.7% | 0.08% |
| Feb 2026 | 34.1% | 27% | 16.5% | 15% | 3% | 4.3% | 0.07% |
| Mar 2026 | 34% | 27.2% | 13.7% | 18.5% | 2.9% | 3.6% | 0.08% |
| Apr 2026 | 30.9% | 29.9% | 15.1% | 16.6% | 2.7% | 4.8% | 0.07% |
| May 2026 | 33.9% | 26.9% | 13.7% | 18.2% | 3% | 4.3% | 0.07% |
| Jun 2026 | 35.5% | 28.2% | 16.7% | 12.8% | 3.2% | 3.5% | 0.03% |
| Jul 2026 | 36% | 28% | 16.4% | 12.5% | 3.4% | 3.7% | 0.04% |
| Aug 2026 | 38.9% | 25.3% | 18.1% | 11.2% | 3.5% | 2.7% | 0.08% |
| Sep 2026 | 35% | 27.9% | 19.1% | 10.3% | 3.9% | 3.7% | 0.04% |
How has the Dafont and Freepik comparison changed over the last 12 months?
3 findings
- Dafont was ahead of Freepik in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dafont’s share of searches among design asset marketplaces in New Zealand moved from 29.8% to 35%, and its estimated monthly branded searches moved from 10.1K to 8.3K.
- Across the 12 months ending September 2026, Freepik’s share of searches among design asset marketplaces in New Zealand moved from 16.3% to 10.3%, and its estimated monthly branded searches moved from 5.5K to 2.4K.
How did search popularity change for New Zealand design asset marketplaces in September 2026?
2 changes
In September 2026, Dafont lost share of searches among design asset marketplaces in New Zealand, from 38.9% to 35%.
In September 2026, Freepik lost share of searches among design asset marketplaces in New Zealand, from 11.2% to 10.3%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Dafont’s and Freepik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among design asset marketplaces
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