Brandwave

Dafont vs Envato:Which is more popular?

In September 2026, Dafont had more branded searches than Envato among design asset marketplaces in New Zealand. Dafont had about 8,310 branded searches, while Envato had 4,540. Dafont made up 35% of all design asset marketplace searches we track, and Envato accounted for 19.1%. When we asked ChatGPT and Google AI Overviews about design asset marketplaces, Envato appeared in three of the five answers and Dafont in none.

Among design asset marketplaces in New Zealand in September 2026

Who do people search for more?

Dafont, about 83% more searches than Envato

Dafont 8.3K searchesEnvato 4.5K searches

Who does AI mention more?

Envato, mentioned in 3 of 5 answers, Dafont in 0

Envato in 3 of 5Dafont in 0 of 5

Who does AI recommend more?

Envato, the only one of the two named

Envato first in 3Dafont never named

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Top design asset marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Envato was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dafont did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Creative Market1st
  2. Envato2nd
  3. UI83rd
  4. Adobe Stock4th
  5. Creative Fabrica5th
  6. Dafont–
  7. Freepik–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Creative Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Envato3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UI83 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Stock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Creative Fabrica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dafont0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freepik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about design asset marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dafont or Envato more popular in search?

This chart shows how often people search Google for Dafont and Envato by name. Each line represents a brand's share of searches for all seven design asset marketplaces we track, month by month, from searches in New Zealand.

Dafont and Envato among design asset marketplaces in New Zealand, by month

Share of searches by month for Dafont, Envato. The figures are in the table below the chart.

View monthly share of searches table
MonthDafontAdobe StockEnvatoFreepikCreative MarketCreative FabricaUI8
Oct 202529.8%29.3%17.7%16.3%3%3.8%0.09%
Nov 202526.6%31.7%16.6%17.6%3.3%4.1%0.1%
Dec 202529.2%28.6%17.8%16.1%2.6%5.6%0.04%
Jan 202628.6%27.8%17.4%15.6%3.9%6.7%0.08%
Feb 202634.1%27%16.5%15%3%4.3%0.07%
Mar 202634%27.2%13.7%18.5%2.9%3.6%0.08%
Apr 202630.9%29.9%15.1%16.6%2.7%4.8%0.07%
May 202633.9%26.9%13.7%18.2%3%4.3%0.07%
Jun 202635.5%28.2%16.7%12.8%3.2%3.5%0.03%
Jul 202636%28%16.4%12.5%3.4%3.7%0.04%
Aug 202638.9%25.3%18.1%11.2%3.5%2.7%0.08%
Sep 202635%27.9%19.1%10.3%3.9%3.7%0.04%

How has the Dafont and Envato comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand design asset marketplaces in September 2026?

2 changes
  1. In September 2026, Envato gained share of searches among design asset marketplaces in New Zealand, from 18.1% to 19.1%.

  2. In September 2026, Dafont lost share of searches among design asset marketplaces in New Zealand, from 38.9% to 35%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Dafont’s and Envato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dafont

3 branded search terms

  • dafont
  • dafont fonts
  • dafont om

Envato

9 branded search terms

  • elements envato
  • envato
  • envato elements
  • envato fonts
  • envato graphics
  • envato market
  • envato mockups
  • envato templates
  • themeforest

How the Brand Demand Index is measured

Other head-to-heads among design asset marketplaces

Creator with pink hair and a pink jacket

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