Adobe Stock vs One Shot:Which is more popular?
In September 2026, Adobe Stock had more branded searches than One Shot among stock photo libraries in New Zealand. Adobe Stock had about 6,630 branded searches, while One Shot had 480. Adobe Stock made up 29.3% of all stock photo library searches we track, and One Shot accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about stock photo libraries, Adobe Stock appeared in four of the five answers and One Shot in three. Adobe Stock and One Shot were each mentioned first in two of the four answers that named either.
Who do people search for more?
Adobe Stock, about 14 searches for every 1 for One Shot
Who does AI mention more?
Adobe Stock, mentioned in 4 of 5 answers, One Shot in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top stock photo libraries in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Stock was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. One Shot was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Stock and One Shot were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Unsplash1st- One Shot2nd
- Adobe Stock3rd
Shutterstock4th
iStock5th
Getty Images6th
Alamy–
123RF–
Depositphotos–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Unsplash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adobe Stock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shutterstock4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- One Shot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- iStock2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Getty Images1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Alamy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 123RF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Depositphotos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stock photo libraries
5 answers
Asked ChatGPT
“Which stock photo library should I use in New Zealand?”
Asked ChatGPT
“What are the best stock photo libraries in New Zealand?”
Asked ChatGPT
“What's the best stock photo library in New Zealand for creative projects?”
Searched Google, AI Overview
“stock photos nz”
Searched Google, AI Overview
“royalty free stock photos”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Adobe Stock or One Shot more popular in search?
This chart shows how often people search Google for Adobe Stock and One Shot by name. Each line represents a brand's share of searches for all nine stock photo libraries we track, month by month, from searches in New Zealand.
Share of searches by month for Adobe Stock, One Shot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Unsplash | Adobe Stock | Shutterstock | iStock | Getty Images | One Shot | Alamy | 123RF | Depositphotos |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 33% | 15.4% | 8.6% | 4.9% | 1.6% | 1.7% | 1.3% | 0.3% |
| Nov 2025 | 29.3% | 35.3% | 16.6% | 9.4% | 4% | 2.1% | 1.5% | 1.4% | 0.39% |
| Dec 2025 | 28.8% | 34.4% | 16.5% | 9.4% | 4.9% | 2.5% | 1.6% | 1.4% | 0.47% |
| Jan 2026 | 31.9% | 31.5% | 15.2% | 8.9% | 6.4% | 2.3% | 1.9% | 1.5% | 0.43% |
| Feb 2026 | 32.3% | 31.9% | 14.9% | 10.9% | 5.3% | 1.5% | 1.5% | 1.3% | 0.31% |
| Mar 2026 | 32.3% | 32% | 14.9% | 11.3% | 4.5% | 1.5% | 2.1% | 1% | 0.32% |
| Apr 2026 | 34.2% | 34% | 12.8% | 9.5% | 4.5% | 2% | 1.9% | 0.71% | 0.37% |
| May 2026 | 36.8% | 29.8% | 14% | 10.3% | 3.9% | 2.6% | 1.6% | 0.62% | 0.33% |
| Jun 2026 | 36.8% | 29.8% | 14.1% | 9.9% | 4.1% | 2.2% | 1.6% | 1.2% | 0.33% |
| Jul 2026 | 37.1% | 29.5% | 13.9% | 9.3% | 4.7% | 2.1% | 2% | 1.2% | 0.22% |
| Aug 2026 | 41.5% | 27.3% | 12.6% | 8.5% | 4.6% | 2% | 1.8% | 1.3% | 0.33% |
| Sep 2026 | 36.3% | 29.3% | 14% | 9.2% | 5.3% | 2.1% | 2% | 1.4% | 0.31% |
How has the Adobe Stock and One Shot comparison changed over the last 12 months?
3 findings
- Adobe Stock was ahead of One Shot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Stock’s share of searches among stock photo libraries in New Zealand moved from 33% to 29.3%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, One Shot’s share of searches among stock photo libraries in New Zealand moved from 1.6% to 2.1%, and its estimated monthly branded searches held steady at 480.
How did search popularity change for New Zealand stock photo libraries in September 2026?
1 change
In September 2026, Adobe Stock gained share of searches among stock photo libraries in New Zealand, from 27.3% to 29.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Adobe Stock’s and One Shot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Stock
2 branded search terms
- adobe stock shot
- adobestock
One Shot
1 branded search term
- one shot
Other head-to-heads among stock photo libraries
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