Adobe Stock vs Shutterstock:Which is more popular?
In September 2026, Adobe Stock had more branded searches than Shutterstock among stock photo libraries in New Zealand. Adobe Stock had about 6,630 branded searches, while Shutterstock had 3,160. Adobe Stock made up 29.3% of all stock photo library searches we track, and Shutterstock accounted for 14%. When we asked ChatGPT and Google AI Overviews about stock photo libraries, Adobe Stock and Shutterstock each appeared in four of the five answers. Adobe Stock was mentioned before Shutterstock in three out of five answers.
Who do people search for more?
Adobe Stock, about 2 searches for every 1 for Shutterstock
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Adobe Stock, named ahead of Shutterstock in 3 of 5 answers
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Top stock photo libraries in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Stock was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shutterstock was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Adobe Stock was listed before Shutterstock in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Unsplash1st- One Shot2nd
- Adobe Stock3rd
Shutterstock4th
iStock5th
Getty Images6th
Alamy–
123RF–
Depositphotos–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Unsplash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adobe Stock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shutterstock4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- One Shot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- iStock2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Getty Images1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Alamy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 123RF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Depositphotos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stock photo libraries
5 answers
Asked ChatGPT
“Which stock photo library should I use in New Zealand?”
Asked ChatGPT
“What are the best stock photo libraries in New Zealand?”
Asked ChatGPT
“What's the best stock photo library in New Zealand for creative projects?”
Searched Google, AI Overview
“stock photos nz”
Searched Google, AI Overview
“royalty free stock photos”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Adobe Stock or Shutterstock more popular in search?
This chart shows how often people search Google for Adobe Stock and Shutterstock by name. Each line represents a brand's share of searches for all nine stock photo libraries we track, month by month, from searches in New Zealand.
Share of searches by month for Adobe Stock, Shutterstock. The figures are in the table below the chart.
View monthly share of searches table
| Month | Unsplash | Adobe Stock | Shutterstock | iStock | Getty Images | One Shot | Alamy | 123RF | Depositphotos |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 33% | 15.4% | 8.6% | 4.9% | 1.6% | 1.7% | 1.3% | 0.3% |
| Nov 2025 | 29.3% | 35.3% | 16.6% | 9.4% | 4% | 2.1% | 1.5% | 1.4% | 0.39% |
| Dec 2025 | 28.8% | 34.4% | 16.5% | 9.4% | 4.9% | 2.5% | 1.6% | 1.4% | 0.47% |
| Jan 2026 | 31.9% | 31.5% | 15.2% | 8.9% | 6.4% | 2.3% | 1.9% | 1.5% | 0.43% |
| Feb 2026 | 32.3% | 31.9% | 14.9% | 10.9% | 5.3% | 1.5% | 1.5% | 1.3% | 0.31% |
| Mar 2026 | 32.3% | 32% | 14.9% | 11.3% | 4.5% | 1.5% | 2.1% | 1% | 0.32% |
| Apr 2026 | 34.2% | 34% | 12.8% | 9.5% | 4.5% | 2% | 1.9% | 0.71% | 0.37% |
| May 2026 | 36.8% | 29.8% | 14% | 10.3% | 3.9% | 2.6% | 1.6% | 0.62% | 0.33% |
| Jun 2026 | 36.8% | 29.8% | 14.1% | 9.9% | 4.1% | 2.2% | 1.6% | 1.2% | 0.33% |
| Jul 2026 | 37.1% | 29.5% | 13.9% | 9.3% | 4.7% | 2.1% | 2% | 1.2% | 0.22% |
| Aug 2026 | 41.5% | 27.3% | 12.6% | 8.5% | 4.6% | 2% | 1.8% | 1.3% | 0.33% |
| Sep 2026 | 36.3% | 29.3% | 14% | 9.2% | 5.3% | 2.1% | 2% | 1.4% | 0.31% |
How has the Adobe Stock and Shutterstock comparison changed over the last 12 months?
3 findings
- Adobe Stock was ahead of Shutterstock in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Stock’s share of searches among stock photo libraries in New Zealand moved from 33% to 29.3%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Shutterstock’s share of searches among stock photo libraries in New Zealand moved from 15.4% to 14%, and its estimated monthly branded searches moved from 4.6K to 3.2K.
How did search popularity change for New Zealand stock photo libraries in September 2026?
2 changes
In September 2026, Adobe Stock gained share of searches among stock photo libraries in New Zealand, from 27.3% to 29.3%.
In September 2026, Shutterstock gained share of searches among stock photo libraries in New Zealand, from 12.6% to 14%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Adobe Stock’s and Shutterstock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Stock
2 branded search terms
- adobe stock shot
- adobestock
Shutterstock
3 branded search terms
- shutterstock
- shutterstock contributor
- shutterstock photos
Other head-to-heads among stock photo libraries
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